MakeUp in LosAngeles gets all the votes!

Satisfaction was total for this second edition of MakeUp in LosAngeles. Testimonials are unanimous! The event was up to the hopes of the profession. Attendees, quality of the venue, conviviality and above all a high level of "business", all the ingredients were there to put smiles on the faces of exhibitors and visitors. A great vintage that confirms the relevance of an event of this kind on the West Coast. February 2018… Save the date, for a third edition of the event in a new venue! STRAND COSMETICS EUROPE Thanks to all the team for giving us the opportunity to meet so...

READ MORE

In two months in Seoul…., more than ever the future of make-up in Asia

The fourth edition of MakeUp in Seoul is nothing less than a turning point! Like never before this event will have gathered so many exhibitors coming from every corner of the world (USA, Europe, Indonesia, China) and proposed so many conferences and round tables with an international focus. More than ever, during two days, Seoul will be the platform of MakeUp in Asia. With a 10% increase in the number of exhibitors compared to last year, organizers are also expecting a strong influx of visitors from the Asia Pacific region. Among the highlights of the conference programme, several roundtables with...

READ MORE

MakeUp in LosAngeles, a “winning” second edition!

This second edition of MakeUp in LosAngeles, which took place last week at the Quixote Studio in West Hollywood, exceeded all the expectations of the professional makeup industry. Indeed both quality and quantity were the ones expected. The first day was crazy, yes, completely crazy! With more than 1,000 visitors between 10:00 am and 05:00 pm, compared to the 600 people who had come to the show a year ago, during the two days of the first MakeUp in LosAngeles! In the end a total of 1,650 people, – i.e., a figure higher than the number of pre-registered visitors –...

READ MORE

Lipstick… A star among make-up stars!

An iconic accessory in the make-up routine, and a spearhead of any cosmetic line, lipstick as we know it, appeared in the 1920s. Our great-grandmothers - but also gentlemen at the Court - also used to put "red' to their lips, by picking with their finger or a brush some coloured ointment from a jar. Lipstick will be the topic next February 9, from 03:30 pm to 04:00 pm of the round table animated by Gérald Martines, founder of the marketing / innovation consulting firm IN•SIGNS, with the participation of Philippe Pavageau, CEO, Alkos Group; Sonia Cerato, Category Manager Makeup Division,...

READ MORE

An exclusive and private visit to the Max Factor Museum

On Wednesday February 8, in the evening, participants to this second edition of MakeUp in Los Angeles will have the privilege to take part to a private visit of the Museum dedicated to Max Factor in Hollywood. Max Factor was considered the father of modern "make-up". Born in Poland, Max Factor became the beautician/make-up artist to Russia's Czar Nicholas II and his family. After immigrating with his family to the United States in 1908, he fulfilled the American Dream. Through his innovative ideas, and hard work, Factor built a cosmetic empire. The building that houses today's Hollywood Museum at 1660 North...

READ MORE

Thanks to Michele Burke, the work of a film makeup artist will no longer be a mystery to you!

Two days in a row, (Wednesday, February 8 from 1:30 pm to 2:30 pm in the conference room and on Thursday, February 9 from 11 am to 12 pm in a private lounge), visitors to MakeUp in LosAngeles who have registered in advance will have the privilege to experience in person the "creative process" of a renowned two time Academy award winning MakeUp Artist. The explanations of one of the most famous professional make-up Artist of movie stars, Michele Burke who tells us more below. MakeUp in…™ : Concretely, how are you going to animate these two sessions? Michele Burke : During the...

READ MORE