Thursday, February 4th, 2016
10:00am – 6:00pm: Visit of the various exhibitors pop-up displays, meetings in private rooms.
(Questions from the Day 1 workshops prepared by Jamie Matusow and Brian Fox distributed to the round table participants.
• Packaging: Jamie Matusow, Editor-in-Chief of Beauty Packaging magazine
• Formulas: Brian Fox, Founder of Genealogy LLC)
WORKSHOPS: Conducted by Dr. Luisa Oliva, International Cosmetic R&D Consultant and Pharmacist, for the lips, eyes and faces formulas, Jean Claude Le Joliff for the nail polish formulas and Jean-Louis Mathiez, Owner & Founder of Cinqpats, for the packaging.
These three international experts, assisted by additional experts of their choice, will lead each workshop and go through all the issues about how to develop products within each color cosmetics categories (Lips, Eyes, Face and Nail) from formulas and packaging to applicators stand point. Selected exhibitors will present their innovative formulas, packaging and applicators to illustrate these workshops.
Targets: Brands product development, brands packaging development, brands marketing, formulators and packaging suppliers, consultants willing to know more about formulas, packaging and applicators.
10:30am – 11:30am: Workshop Formulas for Face
Foundations are becoming across products boundaries between make-up and skin care. During the workshop, we will reveal their secrets: the major dosage forms, components, trends and their application.
10:30am – 11:30am: Workshop Packaging for Nails
Innovation limited by high industrial cost and low unit price… Is it possible to improve nail brushes? Is there a need for plastic bottles? Nail pens & pencils.
11:45am – 12:45pm: Workshop Formulas for Nails
The continual leading trend in nails right now is high shine and long wear. In nail polish and gel trends, the nude nail is huge in 2015. Soft, demure, neutral color shades are on trend this year and beyond.
11:45am – 12:45pm: Workshop Packaging for Face
What is the limit between face make-up and skincare? Complex packaging category: Bottles, tubes, pumps, puffs, sponges, applicators… New dispensers: airless & cushion packs…
1:00pm – 2:00pm – LUNCH
(Questions from the Day 2 workshops prepared by Jamie Matusow and Brian Fox distributed to the round table participants.)
2:00pm – 3:00pm: Aspiration, Inspiration, Execution: The Working Life of a Hollywood Makeup Designer…
By Michèle Burke, Makeup Designer: “It takes a village on a typical film set to generate the final imagery. The art of Makeup for Film is determined by the script. Illusion, Alchemy and Chemistry… Walking the high wire with no net below “.
3:15pm – 5:30pm: WORKSHOP SUMMARY & ROUND TABLE
3:15pm – 3:30pm: Summary of the eight workshops followed by presentation and introduction to the round table by Charles-Emmanuel Gounod, CEO & Founder Beautyworld Connexions.
3:20pm – 5:30pm: Roundtables moderated by Charles-Emmanuel Gounod, with the participation of brands representatives and full service suppliers, reacting first to the questions raised from the eight workshops with:
• Bill Hughes, Director, Global Marketing and Product Development, Bare Escentuals
• Jill Tomandl, VP Product Development and Innovation at Smashbox
• Kate Helfrich, Senior Director, Product Development & Marketing, Sephora
• Nicole Masson, Vice President, Global Product Development, MAC Cosmetics
• Samantha Cutler, Chief Product Development Officer at Stila Cosmetics
and then talking about the West Coast and Indie brands specifics with :
• Annabela Daily, CEO & Founder of Map My Beauty
• Annie Finch, CEO & Founder of Katherine Cosmetics
• Ingrid Jackel, CEO, Yes To Inc.
• Laura Nelson, Seed Beauty