Lumson gets involved in make-up and creates L4Belle

The Italian company will take advantage of the MakeUp in NewYork show to introduce its new company L4Belle, mainly dedicated to the make-up industry. Explanations by, the Marketing Director.

MakeUp in…™: An important step for the development and diversification of Lumson?

Lumson: L4Belle is the result of another acquisition of the Lumson Group, a new born company specialized in providing Standard or “Tailor Made” Primary Packaging Solutions specifically for the Colour Cosmetics/Make-up market. “We believe that packaging has to be attractive and seduce the final consumer at first sight”, said Matteo Moretti, Lumson’s CEO and newly appointed President of L4Belle. Therefore we create eye catching solutions and decorations following the latest trends. We also believe that after initial seduction, primary packaging must function and deliver the product correctly. Our Quality Control Dept. together with a carefully selected network of suppliers guarantee the reliability and quality standards of all our products.

MakeUp in…™: L4Belle will benefit from Lumson’s extensive know-how?

Lumson: There too Giovanni Broggiato, Lumson’s Executive Board member and newly appointed CEO of L4Belle wanted to emphasise: “Being part of the Lumson Group, L4Belle has the opportunity to benefit from strong manufacturing capabilities, R&D, sales force, marketing, supply chain, at a Group level. All the companies of the Lumson Group share the same main values, the same passion, and the same determination to become close and reliable partners to our customers”.

MakeUp in…™: You are launching a truly new range of products for the make-up industry?

Lumson: L4Belle offers make-up Packaging Solutions for: Lip Gloss, Lip Balm, Lip Stick, Foundation, BB Cream, Primer, Blush, Eyshadow, Eyeliner, Coloured Cream, Coloured Powder, Foam and so on…Our Solutions include: Compacts for make-up in different diameters and shapes, Lip Gloss packagings, Glass Pots with special high sealing gaskets specifically developed for make-up products, Airless Systems, Glass Bottles, Plastic Bottles, Tubes, Airless Tubes, Tottles , Pumps, Covers, Screw Caps, Applicators, and so on…

MakeUp in…™: And what is your objective?

Lumson: Trying to anticipate tomorrow’s trends, we develop successful solutions in “Ready to fill” primary packaging for fast successful products. Choose from different shapes and designs, customize with a wide range of decorations, and customers will have the right pack to enhance their product and their brand. The message we want to send our customers is the following: “Please inspire and guide us through your ideas, let us help you to transform your wishes into beautiful packagings. Our Product Experts will help you develop tailor made solutions to perfectly dress your products, following your needs and ideas. Tailor made packaging cut out for success”.