Thai Hoover industry, the Thai firm reaches a new stage

The Thai firm, Thai Hoover Industry ($ 40 million in sales), specialized in the manufacturing of packaging for the cosmetics industry, has reached a new stage, both industrially and commercially. It has on the one side, started to build a brand new automatic anodizing unit in its factory in Bangkok that should be up and running by the end of this year and has also recently entrusted the PLV Beauté company, led by Jean Stanislas Orlowski, with the management of its commercial operations in Europe. Overview with Voravit Damrongvatanapokin, General Manager.

MakeUp in…™: The industrial adventure of Thai Hoover actually began in 1972! And not at all in the cosmetic sector?

Voravit Damrongvatanapokin: Indeed! At the time my father started doing business by making toys and it was not until several years later that Thai Hoover started manufacturing its first packagings for the cosmetic sector. Today we employ about 1,500 people in one site of nearly 37,000 sqm (398,000 sq.ft.) in the suburbs of Bangkok. Its main original feature: a fully integrated production process. The factory handles every step of production from the raw material to the finished article, dealing with the client’s order rapidly and efficiently. The plant works with plastic, aluminium and brass, therefore providing an extremely wide choice of products.

Our Quality Control Department oversees every stage of the production process as well as the testing of the end product. In 2003 Thai Hoover industry was ISO9001 certified for the designing and manufacturing of plastic and metal cosmetic packaging, and in 2011 it received the GMP certification for the manufacturing of plastic and metal cosmetic packaging.

Note that since 1993, Katsushika, our Japanese partner transferred its metal-working and finishing technology to our factory.

MakeUp in…™: You undertook major industrial investments in 2010 and started this year the construction of a new building to house a brand new automatic anodizing line!

Voravit Damrongvatanapokin: Indeed, five years ago we invested heavily in new injection moulding machines, which allowed us to significantly increase our production capacity in plastic parts. In 2011, we also reorganized several of our rooms into clean rooms for assembly operations. Finally, this year, we started the construction of a new building that will house a brand new automatic anodizing line. Today, our population of injection machines totals 150. We have four semi-automatic anodizing lines and sixty transfer presses. We also have four vacuum metallization chambers and six coating lines. Not to mention of course a whole range of finishing equipment for hot stamping, silkscreen printing, an so on. As you can see our main strength is the full integration of our production, including plastic extrusion and mould designing in a dedicated workshop that we never stop modernizing, like recently, with new and high performing automatic milling machines.

MakeUp in…™: The main production is lipstick tubes … but not only?

Voravit Damrongvatanapokin: Not only, indeed! It is true that we have made a reputation for ourselves in the manufacture of lipstick tubes, but we are also very present in the manufacturing of jars, make-up cases, lipgloss, caps and closures for the perfume industry, etc. We are also planning to produce mascaras in the near future. Roughly half of our packagings are off-the-shelf items and the other half specific products.

MakeUp in…™: You are one of the packaging suppliers serving some of the leading Japanese brands with a firmly established reputation for quality!

Voravit Damrongvatanapokin: Our company first developed itself chiefly by supplying key customers in the Japanese cosmetics industry: Shiseido, Kanebo, Kose, etc…. but it is also a leading company for the supply of standard cosmetic packagings in Thailand. Additionally, and for the past 4 years, it is also one of the main suppliers of lipstick tubes for the L’Oréal Group.