A new range of brushes for MAKE UP FOR EVER
On January 31st, the Palais de Tokyo opened its doors to MAKE UP FOR EVER for an exceptional evening where the favourite brand of Make-up Artists unveiled its new range of brushes.MAKE UP FOR EVER, the brand dedicated to professionals and enlightened amateurs is revolutionizing the world of make-up brushes with its overabundant range of 76 brushes. By creating the broadest range on the market, the brand is responding to all needs, from the simplest to the most sophisticated. Brushes actually cover all aspects of make-up: foundation, eyes, lips and artistic creations.
By focusing on synthetic fibres, the brand has taken up a risky technological challenge, navigating against the current trend in the sector. Dany Sanz, the creator and artistic director of MAKE UP FOR EVER, selected next-generation synthetic fibres with a quality similar to that of natural bristles for a perfect make-up result and an extreme precision. The choice of synthetic fibres also guarantees durability and resistance to brushes.
For the designing of this new collection, MAKE UP FOR EVER relied upon the expertise of the renowned company, Raphael a manufacturer of brushes for artists and make-up artists.
It takes no less than 25 steps to make each brush whose production is partly undertaken in the factories of Raphael in Mauritius. Precision and meticulousness are required for a hand assembly. Everything is undertaken to preserve the softness and performance of each tuft. The bevelled beech handle was specially designed by Dany Sanz to allow make-up artists to collect the bulk more easily.