NuWorld Beauty is asserting its leadership in the full service segment for colour cosmetics

NuWorld Beauty, the American firm based in New Jersey has continued in recent years to strengthen its leadership in the full service make-up segment. Stu Dolleck and Jonathan Rosenbaum, co-founders, tell us why.

MakeUp in…™: Your Company is relatively young?

NuWorld Beauty: For over 20 years, we have been silent partners with some of the beauty industry’s biggest names and most promising start-ups. To ensure consistency in our products and services, we manage every aspect of the development process by providing the following services under one roof – beginning with our state of the art 3000 sq. ft. research & development laboratory, featuring a complete team of industry professionals specializing in every aspect of formula development. Also included are creative, product development, engineering, production, manufacturing and filling. A leader in all areas of the contract-manufacturing field, we are committed to delivering quality products, unsurpassed service and innovative ideas within our clients’ timeline and budget. Our expert team of top industry professionals addresses needs promptly, offering fresh solutions, turning them into new opportunities. We can also accommodate rush assignments with our flexible workforce to ensure rapid turnaround.

MakeUp in…™: You have a very broad offer!

NuWorld Beauty: We provide a full range of color cosmetics, skin care and hair products for our clients. Our products include:

– Lipsticks – using both “top-fill” and “bottom-fill” technology

– Mascaras

– Face kits

– Blushers

– Eye shadows – matte, powder, high pearl, crème and powder

– Pressed and loose powders

– Crèmes and lotions

– Fragrances – fill and blend

MakeUp in…™: You do not just pack products. You have a real expertise in formulation and you keep expanding your network with regard to packaging sourcing?

NuWorld Beauty: Absolutely! Our experienced team of chemists, color and lab specialists adhere to the highest standards to ensure product and batch consistency. We source a variety of raw materials that provide fresh and exciting formulas. We utilize proprietary formulas and technologies to offer clients a wide range of product offerings that are unique to the marketplace and meet their most challenging formulation objectives.

Nu World works closely with U.S. and global resources to find the most appropriate packaging to suit our clients’ brand and budget. We provide custom package design, tooling and engineering guidance to meet our clients’ needs.

Our marketing team offers a perfect blend of expertise in consumer marketing, retail operations and manufacturing. The highlight of their service offering is spotting emerging trends before they surface so our clients can be first to market with targeted products that appeal to their consumer profile. By building solid relationships with our clients and getting to know their business, we help them offer exclusive products that make their brand stand out.

Nu World’s Color Trend Updates identifies the hottest trends in color and special effects to ensure our seasonal collections reflect the most current fashion statement and consumer preference.

MakeUp in…™: A concept of Full Service which even includes the advertising and brochure development and POS furniture.

NuWorld Beauty: To provide our clients the most comprehensive creative services, we boast a fully staffed graphics department under the direction of a Creative Director, with support from a professional copywriter. We have complete production and design capabilities from concept renderings to final artwork, sample mock-ups, advertising and brochure development. In-house photography, online graphic arts transfer and retouching is also available. Our product development team and graphic art department work closely with our customers to ensure high quality, accurate implementation of decorating processes which include hot stamping, silk screening, soft touch finishing, metalizing, and beyond. Nu World also has an in-house label division. To further market our clients’ products, we provide brand driven, point-of-purchase displays. These displays are specifically designed to build brand awareness. Working with Planogram Support, we collaborate with our clients in developing in-line wall configurations, counter units, freestanding displays and seasonal promotions.

MakeUp in…™: A few words on your industrial capacity?

NuWorld Beauty: Our primary facility is a 135,000 sq. ft., state of the art, full service, FDA approved, SA 8000 compliant manufacturing plant sitting on 6.5 acres just minutes from New York City and major airports. We have an additional 50,000 sq. ft. giving the Company a total of 185,000 sq. ft. of operating capacity. Our expertise in manufacturing hot pour to anhydrous products is unsurpassed, backed by years of experience. Automated, high speed tube filling for lip color, creams and lotions are available including lipstick manufacturing.

We offer complete raw powder manufacturing, including new technologies in custom configurations of multiple shade designs in a single pan. In addition, we are able to accommodate all pan size configurations required by our clients. We specialize in new volatile formula technologies.

Our extensive array of eye shadow formulations include pressed powders from mattes to high pearls, shimmering creams and crème to powder formulas. The Company also offers new technologies in 12 to 24 hour crease proof formulations that can be produced in a wide variety of custom componentry from individual pots to jumbo pencils.

In addition, the Company has the capacity to fill well over 100 million nail polish bottles a year. Additional services include the blending and filling of fragrance. A wide selection of packaging services are available including, complete, custom kit assembly, shrink wrapping, blister carding and chip packing.

We have complete EDI capabilities. Our fully equipped Quality Control lab is committed to ensuring excellence and consistency, by adhering to our own demanding set of quality standards. Our dedicated Quality Control team enforces regulatory practices to ensure compliancy with the latest FDA regulations plus a strong understanding of the global regulatory environment. Nu World is GMP compliant. We provide full product analytical services including, but not limited to, stability and compatibility as well as providing OTC compliancy testing.

MakeUp in…™: What words would best define you company?

NuWorld Beauty: We are strongly committed to our customers every need. Our company culture is anchored in that single philosophy.