Opening of own-name make-up boutiques: brands offer their customers a unique experience
In Paris, this year DIOR, CHANEL but also BOURJOIS have opened their own boutiques dedicated exclusively to Beauty. In addition to the presentation of traditional products and new make-up collections, these boutiques give brands the opportunity to offer their customers exclusive products and services.
In its pop up store at 368 rue Saint Honoré, which opened last May, DIOR offers customers: customized make-up products and services: a Saint Honoré make-up palette, with eye shadows engraved with the famous hounds tooth pattern; bottles from the Collection Privée Christian Dior with a customized engraving; a manicure with the CD initials tattooed on nails; make-up artists made available to reproduce on demand, the make-ups used during the DIOR parades.
CHANEL after opening its first pop-up beauty boutique and a nail bar in London, inaugurated in Paris, June last, at 382 rue Saint Honoré, its first boutique exclusively dedicated to perfumes and beauty where customers are given the opportunity to discover as a preview, the make-up exclusivities that the brand develops in every corner of the world and to take advantage of the advices provided by the make up artists of the fashion house.
BOURJOIS who is celebrating its 150th anniversary this year opened, last March, its very first boutique at Galérie du Passage du Havre in Paris, in the 9th district. In addition to all the brand products and novelties, are also proposed skincare and make-up services, beauty tips to apply make-up products, but also an open nail bar to test and apply the available products in the nail care range.