Eve Pearl: “women are constantly demanding more from their makeup!”

Eve Pearl, 5-Time Emmy Award Winner, Author and Authority on Beauty will again be presenting at the forthcoming edition of MakeUp in NewYork on September 25th and 26th. She is a leader in the industry with two decades of experience in television, film, theatre and print, she sets the standards and trends in global beauty.

MakeUp in…™: Throughout your career and over hundreds of speaking engagements on beauty and wellness, you have learned a lot about the emotional connection woman have with their beauty products.

Eve Pearl: I found that women are constantly demanding more from their makeup; seeking simpler and new solutions to look and feel better. That discovery led me down a path that few cosmetic companies have gone. I began looking into the health benefits of salmon, antioxidants, omega-3 and anti-inflammatory agents to create multi-functional products.

As an innovator in High Definition Beauty™, I first developed an exclusive luxury brand of multi-functional cosmetics with treatment called EVE PEARL®. The EVE PEARL® brand of products was originally developed for professionals. The famous Salmon Concealer® has revolutionized the way we cover dark under eye circles. The shades and textures of the entire line have a universal spectrum of color providing a makeup solution for every complexion at every age. Using the EVE PEARL® method delivers women (and men) the structure and confidence in using makeup that helps us look good, it feels good and is good for us.

We just launched our second brand called PEARLfx®. The PEARLfx® brand of products are developed to deliver maximum benefit and convenience with minimum effort and thought.

MakeUp in…™: A few words on the EVE PEARL® Makeup Experience Studio & Boutique

Eve Pearl: The EVE PEARL® Studio & Boutique is located in the heart of New York City. The high-end luxury space has become the backdrop for numerous television shows and newscasts. The videos and tutorials featured on www.evepearl.com, YouTube, Facebook, Twitter, Huffington Post and other social media outlets helped catapult our brands to over 80-countries and growing worldwide with a very loyal following.

MakeUp in…™: What do you see as the major trends in “makeup” in the coming months?

Eve Pearl: Trends in makeup need to keep up with the changing times and demands of the consumer. A simple application process, with long lasting staying power. Foundations and concealers should go on once a day, give you versatile coverage and stay on all day. Shadows for eyes and cheeks should have bold pigments and stay on for hours. Lip colors, stains and glosses should treat the lips as well as stay on. Minimal time spent with maximum result benefits. The colors of violets and purples make a bold and powerful statement in the coming season…which combined with a Flawless Face can achieve looks that vary from every day modern to red carpet glamour.