Souleiado starts off in beauty
Announced in 2013 by its leader Daniel Richard (former President of the 3Suisses, Sephora and former Development Director of the Galéries Lafayette), the Souleiado brand should soon launch its beauty offer: the design and digital communications agency Carret Basset is currently creating the corporate identity for more than 200 references divided into five ranges.
Daniel Richard took over in 2009 to this flagship of the French textile industry whose long history is linked to the production of the indiennes de Marseille(printed or painted textile whose motifs are inspired by iconography). Souleiado will be the last heiress to this industry, accumulating a collection of print blocks and drawings, coming from the cessation of activity, along the past decades, of other Indienneurs (i.e., the indienne prints manufacturers).
With up to 500 points of sale in the 1980s, the brand when it was acquired by its current CEO, only had four stores remaining and a dozen staff.
Refocusing on the fashion industry and building on its graphic heritage, the brand has enjoyed a redeployment in France with 19 boutiques now opened in the south of France, (including one of more than 200 sqm in Marseille) and abroad, with Switzerland, Japan and the United States as is its main targets.