The Amazing Power of COLOURS
With his new book “Létonnant pouvoir des couleurs” (the amazing power of colours”, Jean-Gabriel Causse, Colour Designer offers us an approach to colour, which is not only aesthetic but also cognitive, psychological. He based himself on an impressive compilation of scientific studies and on an already long standing experience as a colour advisor for leading brands, to show us the influence of colours and help us use them wisely and harmoniously.Did you know that colours like yellow-green, orange, sky blue, were beneficial to learning in primary school, while pink was recommended in nursery schools? That work productivity was higher in offices with a colour dominant than in offices with white walls?
That a blue background colour on a computer had a positive impact on creativity, while a red background stimulated attention and the perception of details? That the frequency of sexual intercourse was higher in a red environment than in a grey one?
A number of serious and recognized scientific studies have shown the importance of colours in all fields: psychology, learning, interior design, fashion, productivity, creativity, marketing, sexual desire. Colour influences and manipulates. We can sense it, but are we really aware of it, and to what extent?
Jean-Gabriel Causse, Colour Designer offers us here, a new approach to colour, not simply aesthetic but also cognitive, psychological. His book is based on an impressive compilation of scientific studies and on an already long standing experience as a colour advisor for leading brands, to show us the influence of colours and help us use them wisely and harmoniously. After reading this book, you won’t see colours the same way. And after reading this book, you won’t choose your colours randomly!
A fresh look on colour and its influence on our behaviours.
Jean-Gabriel Causse, 44, spends his life between Tokyo and Paris. In Japan, he is the Colour Designer of the Onward Textile Group (Joseph, Jil Sander, DKNY Asia 23ku, etc.), where he defines chromatic scales and creates events around colour. For example, he created from scratch in Tokyo, a self-portrait of Van Gogh with the exact colours of the picture. In France, Jean-Gabriel Causse is a member of the Comité Français de la Couleur where members reflect on the evolution and expression of colour in fashion, luxury, decoration, household arts…
This former advertising executive (voted best French creative person by CB-news in 2002) is a colour advisor in many different domains (automotive, textile, packaging, interior design, etc.).
Under the supervision of Prof. Marcel Rufo and David Da Fonseca, he determined, in 2012 the colours for the new Child Psychiatry hospital in Marseilles according to adolescent pathologies. Colours, he staged with spectacular trompe-l’oeil…