At MakeUp in Paris on 18 June 2015, do not miss the call of Brazil!

It is indeed on June 18th, starting at 2:00 p.m., in the conference room located within the MakeUp in Paris trade show, that you will be given the opportunity to attend throughout the afternoon a series of unique conferences on the theme of make-up in Brazil with the presence and active participation of Mr. João Carlos Basilio da Silva, the President of the largest Brazilian association in the cosmetic sector, the ABIHPEC but also of Mr. Almir Lima Nascimento, Advisor to the Commercial Department of the Embassy of Brazil in France.

New regulations have just come into force in Brazil simplifying and streamlining the administrative processing of cosmetic products. This first part of the conference will enable you to understand both Brazil’s economic situation today and this new regulation. A large round table, hosted by Helen Kupfer-Haas from the H.K.H. company, Charles-Emmanuel Gounod from the Beautyworld connections company and Vincent Gallon from Brazil Beauty News, will then bring together at 4:00 p.m. sharp, Mrs. Nazish Muchendach from Granado, Mrs. Vanessa Machado from Quem Disse Berenice (Grupo O ’Boticario), Mrs. Maria Paula Fonseca from Natura and Mrs. Valeria Grossman from the Cent Degrés Brazil agency. Key topics which will be addressed: the evolution of the Brazilian retail sector, foreign competition, the development of Brazilian brands abroad.

FOCUS ON BRAZIL (2pm – 5pm)

With the participation of: Helen Kupfer-Haas, H.K.H., Charles-Emmanuel Gounod, Beautyworld Connexions and Vincent Gallon, BrazilBeautyNews.

2:00pm – 2:15pm: Opening by João Carlos Basilio da Silva, President of the ABIHPEC.

2:15pm – 3:00pm: The potential of the Brazilian Market
With the participation of: Mr. Almir Lima Nascimento, Advisor to the Commercial Department of the Embassy of Brazil in France.

3:15pm – 4:00pm: Brazilian regulations
How to import and register a product on the Brazilian market?
With the participation of: João Carlos Basilio da Silva, President of the ABIHPEC.

4:00pm – 5:00pm: Evolution in distribution in Brazil and trends on the Brazilian market
Door to door, direct selling, Internet, multi brand stores, flagships or multichannel sales… How do Brazilian and international players see their development in the years to come? What are the current trends on the Brazilian market?
Round table moderated by Helen Kupfer-Haas, H.K.H., with the participation of: Nazish Muchendach, Sales & Marketing Director, Granado; Vanessa Machado, Quem Disse Berenice (Grupo O’Boticario); Marie-Paula Fonseca, Global Unit Director makeup and skincare, Natura; Valeria Grossman, Managing Director, Agence 100 Degrés Brésil.