Creativity, innovation on ingredients, textures: discover and experiment!

For the first time, MakeUp in Paris 2013 will propose its attendees to stimulate their creativity, discover ingredients and their formulation, through didactic workshops organized by its partners. They will take place at the heart of the event in the workshop area. The entrance to these workshops is totally free, however prior registration with one of the various contacts listed below is required.

Ingredients workshops

Thursday 20 June at 2:00pm: «Daily luxury: a new era of simple radiance»

BASF will present several textures enabling the right amount of coverage to create flawless and high definition for CC creams and primers, multifunctional BB creams and a nude foundation palette. Join us for a workshop on unique effects and shades for a naturally beautiful look, inspired by real life,says Valérie Pian-Parison-Senior Marketing Manager Personal Care. Formulas on display will also include broad spectrum UV protection (Uvinul® & Tinosorb®) as well as glowing radiance(Chione™ HD) or delicate mat effect(Timica® Terra Colors).”

Thursday 20 June at 3:30pm: «When ingredients meet trends»

SAFIC-ALCAN will present solutions to support future trends by using different types of ingredients, for all types of make-up applications: pigments/nacres, texture agents, skin feel enhancers. Samples will be distributed to illustrate the skin feel of textures and the brightness of colours.

Creativity workshops

Thursday 20 June at 10:30am – Friday 21 June at 10:30am: Experience & Emotion: «How emotions enable decoding of consumer experience?»

Sens & manière is the fruit of complementary know how: qualitative intercultural research and innovation Marielle Belin: founder of “la marque & la manière”, an agency dedicated to innovation strategy after a strong experience with brands in the perfume and beauty sector. She works in all areas of innovation: brand repositioning, concept creation, in-house creativity Julia Schäfer: founder of a research agency dedicated to international qualitative research. In’Sens helps worldwide clients to better understand their consumers through various angles: analyse and control explorative studies, image and positioning studies, creativity researches…

Friday 21 June at 2:00pm and 4:00pm: Innovation & emotion: «How to use your emotions to foster creative thinking?»

A new method rooted in the latest findings of neurosciences. It uses sensorial triggers to activate our emotional memory and thus facilitates creative expression. Join us for a sensorial journey and stimulate your creativity ! The interactive workshops will appeal to your senses with a multi sensorial palette (fragrance, music, textures) in order to trigger your creativity. They last about 30 minutes and are based on case studies.

Cannot wait for MakeUp in Paris ! It is only in a few days …….