Exclusive: MakeUp in Paris is launching on June 2016, 9 & 10 its new “Digital Beauty” area

After developing its events with, pigments workshops, make-up challenges, an “Innovation Tree Products”, MakeUp in…™ announces the launch of “Digital Beauty”, in Paris next June 2016.


MakeUp in Paris has become in less than ten years a major event in the global make-up and beauty industry. Already present on four continents with trade shows taking place in Paris, New York, Seoul and São Paulo, MakeUp in…™ events are the BtoB appointments of all decision makers in the trade and have successfully managed to create a warm and very pro-business unique atmosphere. For its visitors, MakeUp in…™ trade shows are synonymous with exchanges, trend discoveries, profitable networking… Innovation is one of the core values of MakeUp in…™.

« Learn, Test & Connect ! »

Because Digital technology is transforming today every business, its impact on the cosmetics industry is also huge. With the Digital Beauty area, visitors will have the opportunity to discover both; digital solutions specifically applied to the field of beauty and make-up and meet the different service providers in the area. These can be both very innovative companies in the fields of product design, distribution and customer relations, or consulting firms specialized in digital strategy.

The concept of Digital Beauty: “Learn, Test & Connect” to understand the issues and inputs of digital technology in beauty, experiment dedicated tools and services, and make fruitful contacts with digital & beauty experts.
Beyond the very interactive Digital beauty village, a series of conferences will be proposed to get a grasp are the following key topics:
– Give the product a different dynamic, with a 3D dimension.
– Encourage the brand to express itself, and interact with a knowledgeable audience.
– Offer a personal and interactive experience, offline and online.
– Reinvent customer relationship.

MakeUp in…™ in a few key figures:

4 BtoB shows a year: Paris, New York, Seoul, and São Paulo. More than 300 exhibitors, 9,000 visitors, 100% decision makers (Marketing, R&D, Purchasing, Design).