In six weeks, MakeUp in Paris….. Come and attend a series of “top” conferences!

Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities. This last roundtable, which will bring together several high profile speakers from leading brands will certainly be one of the highlights of this series of new and fruitful conferences. But you won’t want to miss the training on moulds in the plastic industry and the advantages of a unique material, cardboard. You won’t want to miss either, the great debate on Digital and certainly not the focus on a country among the biggest consumers of make-up in the world, Iran.


Thursday, June 9, 2016

10:00 am – 11:30 am: Make Up Artists in 2016; top professionals and top media personalities
Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of:

  • Max Herlant, Professional Make Up Artist and Make-up Advisor for Yves Rocher
  • Fred Farrugia, Make Up Artist
  • Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER


Questions addressed:

  • Brief presentation of each participant
  • Tell us about your career path?
  • In what does your work consist today?
  • How do you work with a brand, a packaging manufacturer or with personalities in the movie world of in politics?
  • What is the future of Make Up Artists?
  • Question & Answers


11:45 am – 12:30 pm: “Customisation and texture in packaging”…
Event packagings and limited editions: the different customization strategies.
Conference by Françoise Dassetto, Founder and CEO of Eferday who will address the following topics:

  • Inspirations and / or collaboration with artists and artisans, for example: “Artists and artisans, sources of inspiration in packaging design: image vectors and value creators”
  • Customisation extended to the product (3D decoration for powders, products with a message…), for example: “Product customization & packaging customisation, the different image strategies”
  • Achieving a perfect match between product textures and their pack (how the pack dramatizes the content and stages its specificity)


1:00 pm – 1:45 pm: «Applicators vs. applicators…”
In a cosmetic world where formulas outdo one another in efficiency and in promotion; the application has become THE way to achieve product differenciation. Indeed, brands have realized that offering a perfect formula was not enough any more, they must also advocate a make-up RESULT to their consumers, the applicator is therefore THE key. The end with too small or unconvenient applicators, we have now entered the era of KING applicators. Create value and gain in relevance.
Conference by Michel Limongi, Beauty Architect Designer


2:00 pm – 5:00 pm: “Make-up: A growth driver for distribution… and its consequences!”
Is make-up a growth driver for distribution? What are the broad lines for the future? How to adapt to the influx of new brands, new distribution concepts and online sales?
An afternoon in partnership with the CEW France, moderated by Laurence Dorlhac, TV Beauty Journalist (France 2), a member of the CEW and Laurence Moulin, General Manager of CEW France, with the participaion of Olivier Carrette, Digital and Marketing Director, Marionnaud France.


2:00 pm – 2:30 pm: A prospective analysis by Carlin of five key trends in the distribution of beauty products in France
Conference by Pauline Bonafous, CARLIN

  • The “phygital”; between physical and digital, the “Store 3.0”
  • “All-in-one”; the “life style” POS
  • When Beauty helps retailers diversify


2:30 pm – 4:45 pm: “Each type of distribution has its specificities and challenges”
A round table that will bring together several personalities from this sector of our industry.


4:45 pm – 5:00 pm: Conclusion


Friday, June 19 2016

10:00 am – 10:45 am: The evolution of an unavoidable item: the sample
Still and always greatly appreciated by consumers, sometimes sparingly distributed like a reward, the unavoidable sample is changing.
Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions, with the participation of:

  • Carole Grassi, Dispensing Systems Marketing Director, Albéa
  • Ludovic Anceau, Arcade
  • Aude de Livonnière, LIVCER
  • Guy Delpuech, ADELPI


1) The situation of the market. What samples are we talking about?
2) What is the role of a sample? How and why give a new lease of live to samples? How to make their distribution more efficient?
3) Can we and should we still innovate in samples given their cost?
4) How to exploit the marketing impact of the sample and the resulting possible data management?


11:00 am – 12:00 pm: Challenges in packaging; plastic and cardboards?
Two didactic conferences of 30 minutes each, on the issues, challenges and opportunities offered by the development of primary and secondary plastic/cardboard packagings.
When it comes to plastic processing, there are things to know on the design and functions of a mould to properly create a plastic part (case, mascara etc.) and not ask for something that cannot be done, by Franck Moiriat, Mould maker, Denis & Moiriat Company.
The many facets of cardboard and the infinite possibilities of an ancient, ecological, flexible, printable material…, to design your next successful secondary packaging, by Laurent Hugo, Senior Sales Manager, and François Breney, Technical Manager, Iggesund Company.


12:00 pm – 12:30 pm: The importance of transversal packaging trainings
What is the type of Packaging training offered in the U.S., by Prof. Hae Chang Gea, Director and Program Chair, Packaging Engineering, Rutgers University?
What is the type of Packaging training offered in France, by Serge German, ESEPAC Director?


12:30 pm – 1:15 pm: Natural Ingredients: What are the technical and economic challenges?
According to excerpts from a recent report from Markets and Markets published in PremiumBeautynews, global demand for personal care ingredients is projected to reach US $ 17.6 billion by 2020, with a compound annual growth rate (CAGR) of 5.4% from 2015 to 2020. The Asia-Pacific region is expected to be the most dynamic market in the next five years, with China, Japan, India and South Korea as key regional players.
The report also provides a gradual shift of the market of personal care ingredients of synthetic ingredients to ingredients derived from living or natural systems. Yet, such a shift will not be without consequences on future choices and sourcing methods. But, what are we talking about exactly? Organic, natural, eco-friendly, ethical… There is a very broad variety of terms…, not to mention the proliferation of labels. Finally, actives put forward are not always fully understood by novices. Many questions…calling for many answers from speakers to the roundtable:

Roundtable moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of the BASF, Merck, Daito Kasei Companies.

1) Make-up and skincare, what natural ingredients are we talking about?
2) How to source these ingredients while complying with biodiversity?
3) What are the economic issues?
4) Can everything be replaced with natural ingredients?
5) Labelling, the challenge!


“Digital Beauty”

12:45 pm – 12:55 pm: What is the weight of e-commerce in the global cosmetic business?
What are the differences from one continent to another? From one generation to another?
With Laurence-Anne Parent, Senior Partner at Advancy, a Strategy consulting firm


12:55 pm – 1:15 pm: Conference by the Fung Business Intelligence Center
Deborah L. Weinswig, Executive Director-Head Global Retail & Technology, Fung Business Intelligence Center


1:15 pm – 2:30 pm: Digital and customer experience
1:15 pm – 1:45 pm: 3 key players in Make-up Applications, live demonstration
1:15 pm – 1:25 pm: OTSTC Company
1:25 pm – 1:35 pm: Perfect Corp. Company
1:35 pm -1:45 pm: Wisimage Company


1:45 pm – 2:30 pm: Roundtable
How the new technologies are revolutionizing customer experience: make-up applications, packaging, POS, products «on demand”, customisation…
Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Albéa, I Feel Beauty, The Nail Revolution / Provaine, OSTC, Perfect Corp and Wisimage.


2:30 pm – 3:00 pm: Data the new resource
What are the tools available to capture this data? What are the objectives? For what developments?
Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Linkfluence, Kernix and with Matthieu Bourgeois, Lawyer – Simon Associés.


3:00 pm – 4:00 pm: Between East and West: Iran, a market that is opening?
3:00pm – 3:45 pm: The New Faces Of Iran; Beauty, Fashion and Paradoxes: Iran is now considered as the new major actor of the Eastern region with a strong worldwide influence.
Persiennes Consulting offers you a prospective study on the Iranian market for fashion, beauty and luxury players. The first trend and qualitative analysis of Iran’s young and often unknown up and coming market.
Conference by Nilufar KHALESSI, Les Persiennes, will address the following subjects :

  • The major pillars of Iran society
  • Deciphering the famous « Persian Paradox »
  • The myths & modern codes of Iranian femininity
  • The influence of social media & the power of youth in the country
  • The fashion & beauty trends of the market
  • The luxury consumption in Iran
  • Portrait of Iranian women: attitude, lifestyle, values…
  • Beauty and Fashion portrait
  • Innovation & strategic keys for Western brands to enter the market, business and products developments opportunities

3:45 pm – 4:00 pm: Recommandation from a witness by Gabriele Faustinelli, Deborah International Division Director. Iran makeup market, threads and opportunities: an overview of the principal difficulties and opportunities in entering the Iranian market (products registration- financial restrictions…).


4:00 pm – 5:15 pm: Sustainable development and packaging, new challenges ahead
Roundtable moderated by Thomas Busuttil, Co-manager of the consulting firm UTOPIES, with the support of Charles-Emmanuel Gounod, Beautyworld Connexions and the participation of:

  • Philippe Bonningue, Packaging and Environnent Director, L’Oréal
  • Christophe Guesnet, Purchasing and Packaging Development Director, Chanel Parfums Beauté
  • Sandrine Sommer, Sustainable Development Director, Guerlain
  • Cécile Tuil, VP Communications, Albéa.
  • Fanny Frémont, Purchasing CSR Manager, Yves Rocher


The products:
1) How do you deal with eco design approaches for cosmetics? (Product and pack, POS, container/content interaction, communication,…)
2) More specifically for your product formulas, what issues/priorities do you currently integrate today? (actives, nano elements, plastic microbeads…)
3) How do you take into account biodiversity issues? (Eco toxicology, ABS,…)

Organization and management:
1) Have you already taken steps in terms of co-innovation, collaborative innovation with your stakeholders? (suppliers, customers, bloggers, crowd sourcing…)
2) How do you deal with the necessary changes within your teams to properly address these issues? (organization, changes and/or new skills, bonuses,…)