In three months: everything you need to know about make-up ingredients!

For the third consecutive year, MakeUp in Paris will invite the main actors in the ingredient markets. Seven companies this year decided to participate to MakeUPigments, an animation area of the show, exclusively dedicated to make-up ingredients. What is their opinion? Their answers…

MakeUp in … ™: How is your company positioned in the make-up market?

BASF
At BASF Care creations, we create chemistry from a consumer’s perspective. This is why we make available to our partners, brand and subcontractors, our technical expertise and dedicated lines in the field of emollients, emulsifiers, sunscreens, actives, and effect pigments. Valérie Pian-Parison, Senior Marketing Manager in charge of the overall coordination of the Colour Care segment at BASF, adds that BASF also work upstream, in the understanding of key market trends, be they societal, or concerning products and regulations, to propose comprehensive, global and optimal solutions.

CODIF
CODIF R&N presents a range of natural actives designed to meet the “skincare make-up” trend. Make-up product innovation no longer limits itself to textures or the design of brushes, it now also involves raw materials capable of thoroughly improving the quality of lips, eyelashes or nails. The skincare claim is becoming increasingly popular with consumers.

MERCK
Expert for special effects in cosmetics we will stage our capability in regional preferences and looks to trendsetting companies. With our own production facilities and global network we have an “eye” for purity and quality – Merck is ready to deliver strong effects in the comeback of pearls.

OLEOS
Our company designs and markets natural stable objectified, oily actives, for cosmetic products: the Oléoactifs®, which relies on a patented process of Oleo-eco-extraction. We are positioned on the colour cosmetics market as a supplier of oily actives.
Make-up brands will be able to make skincare claims for their products. When you know that make-up products are very often anhydrous, we want to position ourselves on this market, which suits perfectly our products.

SENSIENT
We are a leading company in pigments and texture ingredients for make-up formulations.

SOLLICE BIOTECH
Sollice Biotech creates, produces and proposes innovative and functional actives as well as customized solutions for the formulation, development and manufacture of finished products. We deliver an expertise in make-up and skin care emulsions. Similarly, our ingredients cover new claims or performances on a broad spectrum of applications, from mascara to nail polish or foundations.

UNIVAR
A master in textures, Univar Personal Care holds a unique expertise and a broad portfolio of natural ingredients and specialty chemicals to provide the best of both worlds. With our research laboratory and a dedicated team, Univar Personal Care develops unique, sustainable and innovative solutions worldwide, to foster inspiration and the awakening of senses.
Maintaining lasting relationships with its customers and suppliers, Univar Personal Care has a global network of local services and distribution centres.

MakeUp in … ™: what is your perception of the MakeUp in Paris show?

BASF
This trade show, at the forefront of make-up trends, has managed to maintain a friendly atmosphere and to stay focused on its thematics. The show gives us an opportunity to meet very different visitor profiles, due to their functions and geographical origin, which contributes to the richness of discussions. Meeting other exhibitors is also very inspiring: there is a very good dynamic and working atmosphere.

CODIF
MakeUp in Paris is today the only show capable of bringing together all the market players.

MERCK
MakeUp in Paris is a splendid opportunity for Merck to connect with decision makers and opinion leaders in the cosmetic industry.

OLEOS
We see this event as a gateway and a very interesting opportunity to make ourselves better known among make-up converters and key clients operating in this segment.

SENSIENT
The MakeUp in Paris show gathers the latest trends in make-up.

SOLLICE BIOTECH
The search for novelties and creation are at the heart of this passion driving cosmetic professionals and Sollice Biotech. MakeUp in Paris in the shadow of the Louvre, brings together the community of professionals in an atmosphere propitious to quality exchanges and conviviality.

UNIVAR
This exhibition grows and attracts more and more visitors every year and the news on topics such as packaging, raw materials and formulations are very accurate and up-to-date. We have lots of good memories and experiences from our participation last year. The quality of the speakers at the various ‘round table’ sessions and presentations is very high.
A true make-up specialist community is born!

MakeUp in … ™: what are your motivations to participate to MakeUPigments?

BASF
For BASF, taking part to MakeUPigments is an opportunity to demonstrate each year our taste for innovation and staging with original colour effects and textures matching market expectations. This year, BASF will again take advantage of MakeUPigments to launch new effect pigments.

CODIF
Exhibiting at MakeUPigments is for us the opportunity to present our expertise through ingredients tested by a panel of volunteers for their benefits in make-up formulations.

MERCK
It’s the perfect place for Merck to present new concepts for dedicated applications such as eyes and lips. Come to see us @MakeUp in Paris 2015.

OLEOS
This trade show 100% focused on the make-up market, will enable us to meet the key players in the segment, to increase the visitors’ awareness but also to listen to the needs of customers and formulators.

SENSIENT
MakeUp in Paris is a great opportunity to see the latest trends and innovations in make-up products. This is a show where we can meet people working in Marketing or Formulation departments and present our recent launches in this segment.

SOLLICE BIOTECH
Associate our innovative solutions and our scientific and sensory skills, to the environment of textures and to the performances of pigments.

UNIVAR
Our team will highlight at MakeUp in Paris 2015 new ingredients and formulations to help our clients meet the latest trends in the colour cosmetic market.