Innovation at MakeUp in Paris, the record breaker show!

This year a total of 42 companies submitted 87 products as part of the Innovation Tree Products major competition. A record! Visitors will be delighted. Innovation will be everywhere, be it in terms of ingredients, textures, liquid or encapsulated formulas.

At each MakeUp In trade show, you think you have learned enough about the subject, well no! There is always something new showing up in Seoul, Paris, New York, Sao Paulo or Los Angeles. With some 160 exhibitors, the 2017 edition of MakeUp in Paris is no exception to this rule. The make-up industrial sector is certainly one of the most innovative in the entire beauty industry.

The jury of experts, members of the Selection Committee, evaluated 34 formulations, 33 packaging, 11 full-service applications and 9 accessories. A big thank s to them…
– Florence Bernardin, founder of the Information & Inspiration Company, an expert in Asian cosmetic, beauty and well-being trends
– Lucille Gauthier, Beauty Consultant, styles and Innovation Consulting Firm, Pecler’s Paris
– Charles-Emmanuel Gounod, founder of the Consulting Firm Beautyworld Connections
– Jean-Louis Mathiez, founder of the Cinqpats Company, a firm specialized in cosmetic packaging innovation
– Luisa Oliva, an International consultant in cosmetics and expert in formulation
– Serge German, Director of the Ecole Européenne de Packaging (ESEPAC)
– Gerald Martines, founder and Manager of the consulting firm In.signes specialised in marketing and innovation for premium beauty products

42 participating Companies!

A big thanks also and especially to Companies that presented innovations, among which… ALBÉA, ALKOS GROUP, AUTAJON, BARALAN INTERNATIONAL, BASF, BEAUTY YAURIENT COSMETICS, BELL, BULLIER PINCEAUX LEONARD, CHROMAVIS SPA, COSMEI SRL, COSMOGEN, DAITO KASEI EUROPE, FABER-CASTELL Cosmetics, FR & PARTNERS, GEKA , GIZ COSMETICS , GOTHA COSMETICS, HOMER COLOR PRINTING, HYANG NAM BEAUTY GROUP, ICC SRL, ITIT COSMETICS, LUMSON , MERCK, MKGT INDUSTRY, NECOS , NUCO, PASCUAL COSMETIQUES,PARISTY GROUP, PHARMACOS, POLYCHROMATIC, POREX TECHNOLOGIES, PULVOREX, REBOUL, RED OF VIEW, RPC BRAMLAGE , STEP COSMETICI, STRAND COSMETICS EUROPE, TOLY, VERESCENCE, VIROSPACK, WECKERLE COSMETICS.

All the products selected will be presented as usual on our famous Innovation Tree. See you on 22 and 23 June next….