Innovation Tree : time to harvest the blossoms

Record-breaking ! More than 170 products have competed in the MakeUp in Paris Innovation Tree Products Awards selection!

What is the Tree Innovation?

It is a selection of the best innovations received for each MakeUp in show, by a committee of internationally recognized experts who meet for a whole day to elect what will be the make-up and skincare products of tomorrow. This selection is displayed on a tree during the show, with for each selected product the stand number where you can find it.

Since its launch in 2015, we never had such a profusion of new products. A big thank you to the 78 exhibitors that have presented their innovations.

A…
ACT BEAUTY, AIRCOS, ALBEA, ALKOS GROUP, ANCOROTTI COSMETICS, APR PACKAGING, APS

B…
BASF COLORS & EFFECTS, BEAUTY YAURIENT, BEAUTYCROMIA, BELL PPHU, BRIVAPLAST, BULLIER PINCEAUX LEONARD, BYJIN

C…
CALYPSO MARKETING, CAPARDONI, CHROMAVIS, CIT, COREAPUFF MANUFACTURING, COSMEI, COSMOGEN, CREAPHARM

D…
DAITO KASEI

E…
ESSENTIA BEAUTY, ETHRUSKA

F…
FABER-CASTELL COSMETICS

G…
GEKA, GEOTECH, GNCP, GRAFICHE IMP

H…
HCP-RUSI, HNB CORPORATION

I…
ITALCOSMETICI, IL COSMETICS, IMEI, INGRETECH, INTERCOSMETIC ASIA PACIFIC, ITIT COSMETICS

J…
JIA HSING

K…
KNOLL PRESTIGE PACKAGING, KUNCAI EUROPE

L…
LESSONIA

M…
MERCK, MKTG INDUSTRY

N…
N&K COSMETICS, NECOS, NIPPON SHIKIZAI GROUP

P…
PASSAGE COSMETICS LABORATORY, PENNELLI FARO, PHARMACOS, PINK FROGS COSMETICS, PVL BEAUTE

Q…
QUALIFORM, QUADPACK

R…
R & D COLOR, REBOUL, RED OF VIEW

S…
S&J INTERNATIONAL, SAMBOUND NEW MATERIAL, SCANAVO, SCHWAN COSMETICS, SEPPIC, STEARINERIE DUBOIS, STEP COSMETICI, STRAND COSMETICS, SUN CHEMICAL – MAPRECOS

T…
TAIKI, TAIRJIUH, TEXEN, THAI HO GROUP, TIMESOURCE, TOLY, TONNIE COSMETICS, TOP BEAUTY, TOTAL PARTNERS, TRE EFFE

V…
VIROSPACK

W…
WORLD SPONGE MANUFACTURING CO. LTD

In total, the selection committee experts evaluated 21 accessories, 68 formulation products, 38 full service products and 48 packagings. A huge thank you to the members of the committee who answered the call:

• Charles-Emmanuel Gounod, Founder, BEAUTYWORLD CONNEXIONS
• Christine Chostakoff, Founder, LA COSMETEUSE
• Luisa Oliva, International Consultant and formulation Designer
• Lucille Gauthier, Beauty Trends director, PECLERS
• Daniel Saclier, Founder, MY ID CONSULT
• Sabine Durand, INFOPRO DIGITAL
• Gerald Martines, IN•SIGNES
• Jean-Louis Mathiez, President, CINQPATS

Discover all the products selected the innovation tree at the show!