MakeUp in Paris 2016 – Better than ever!

Yet another! This 7th edition of MakeUp in Paris – which brings to 18 the total number of “MakeUp In” events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very “pro” show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

Last Thursday and Friday, the crème de la crème of the global professional make-up industry arranged to meet at the Carrousel du Louvre in Paris. Crowds began forming at ten in the morning! Hundreds of visitors, barely containing their impatience. From the first minute, it was clear this 7th Parisian edition would be a great year. And the hours that followed simply confirmed this.

It has to be said, all the ingredients necessary were assembled to make this big professional make-up celebration a success. Starting with the sheer quality and diversity of the one hundred and fifty exhibitors having travelled from the four corners of the globe. Not forgetting the wide range of associated special events, including the superbe From Perfume to Make-up exhibition as well as the Innovation Tree within its 18 winners which drew the attention of visitors. The Digital Beauty area which positioned cleverly at the entrance of the trade show literally fascinated new-technology enthusiasts. Also enthralling was the booth dedicated to sustainable development sponsored by Chanel Parfums et Beauté and its award-winning products chosen by students of the Esepac and Isipca schools. Without forgetting the jam-packed conference programme, involving 19 conferences and 44 speakers who took it in turns to address packed rooms, reaching record audience figures of 1,700 participants in two days!

Lots of people, quality above all!

In the image of its sister events in New York, Sao Paulo, Seoul and Los Angeles, MakeUp in Paris once again nailed it! Preferring quality over quantity with the aim of always excelling, adding that little “extra” touch that makes the difference. This year, these little touches were clear immediately on entering the event thanks to the new Digital Beauty area. A little further on, the sustainable development booth also drew crowds. MakeUPainting was as successful as ever, and the models in the MakeUParade wearing make-up imagined by the SLA Academy, Morgane Hilgers and Atelier Maquillage schools contributed again to the festivities.

All “MakeUp In” teams worldwide abide by the same watchword: “quality”. Exhibitors and visitors both say so, and their ongoing loyalty, year after year, proves it. So well done and our thanks to all. Every visitor, exhibitor, partner, service provider, Beauteam team member and speaker contributed in their own way to helping this 7th Parisian edition and 18th global edition of “MakeUp In” pass another milestone in its history… on its way to the top!

Again success was the one expected for this 7th Edition of the show and the ALKOS Group. This year, it was an uninterrupted flow of customers, a “flood”….of entire French teams but also of teams from every corner of the world, Koreans, Japanese, Americans, Brazilians… They were all there to show us their keen passion for Beauty the French way, indeed very fashionable!
See you in New York!

MakeUp in Paris is becoming the most important trade show of the world in our sector!

A good vintage, this show was! Visitors expected had made the trip, despite the difficult social week with disturbances in public transports and so on…
We had a warm welcome from the very active and efficient organizing team and conference topics were also very relevant.
In summary, this show has been growing perfectly over time.

As one of the leading strategic partners of major make-up brands, the Make-Up in Paris trade show is for Texen an unavoidable appointment that gives us an opportunity to interact with our customers and present our partnerships and product developments. This year, success was the one expected, reflecting once again the market’s key make-up trends and its evolution. This edition of Make-Up in Paris was particularly successful, and is confirming its attractiveness for brands and for their partners by creating a unique meeting place combining formulation, packaging, accessories and conferences on trends. Many points shared with Texen who expanded its offering significantly to meet the changing needs of the market, making this trade show a leading annual event for us all!

We are satisfied and this year too there was a top quality level of buyers.
There was a majority of visitors from French brands at our stand, but we also met new buyers such as Mercadona, Maybelline US, and customers from New Zealand.
We hope that organizers will do as good a job next year to draw attention on this event, which is always of high quality.

The show was a great success for Pharmacos, it was excellent in terms of attendance to our stand and of quality of contacts. Many thanks for the very good organization and all your team’s support.

It is always a pleasure for us to make comments on your show…
In terms of set design, the show was very classy and increasingly upscale.
All day Thursday and Friday morning were very busy and our teams were delighted. Don’t change a thing, it’s a great show!

On behalf of the entire team, we sincerely thank you for welcoming us as a partner of this 2016 edition of the show.
Our participation was very fruitful with many avenues to explore.
The location of our stand next to the conference room was perfect!
Many thanks for your perfect cooperation.

This was our first participation to the show. And we are very happy with the outcome, we had lots of contacts, we must know develop them as part of our follow-up process. Overall it was very positive.

I really enjoyed the liveliness and conviviality of your show.
Next year we will allocate a bigger budget for this show to have a larger stand and we would also like to take part in a conference to present the trends and new technologies from Eastern Asia.

It was Albéa’s first participation to MakeUp in Paris, a perfectly positioned show enabling us to present and put forward our make-up activities. We were delighted to take part to several conferences and to the creative workshops and to exhibit in the new Digital Area. The MakeUp in Paris trade show is undoubtedly a privileged place making it possible for all players in the make-up industry to exchange and 2016 was indeed a very good edition! Congratulations and thank you !!

Thank you so much for this show and your organization. It was great.

Paris show was great. So many and important visitors came. Thanks for your kind effort for the show.

Again, MakeUp in Paris was for ABC TEXTURE an opportunity to meet with its clients and discover new potential customers.
This qualitative event in a prestigious setting was also an opportunity to present our new products that received a very positive feedback.
Fortunately, the bad weather and strikes did not deter visitors.
Our booth was packed during these two days. Overall, this 2016 edition was an excellent vintage. Congrats and thanks to the Beauteam team.

The week ended beautifully for Aircos at MakeUp in Paris. Two intense days in appointments and meetings. We can’t wait for New York.

MakeUp in Paris is confirming also this year it’s “la créme de la créme” of the cosmetic fairs, with world-wide visitors, very good organization and with the right focus!

The right word to describe MakeUp in Paris is “unavoidable”. There is everything you need to meet with clients and prospects.

Congratulations for this seventh edition of MakeUp in Paris, which is gaining momentum year after year and continues to maintain the same family spirit and conviviality.
We are satisfied with our participation in this edition 2016 edition, because beyond the opportunity to meet our direct and indirect customers in an exceptional setting, the show is a perfect occasion for us to immerse in the world of make-up, a market with many product innovations, where emerge the new trends and looks of tomorrow’s consumers.
We were also grateful to Anne Camilli and Jean-Marie Martin-Hattemberg for putting in the spotlights, in a beautifully setting, the rich history of Make-Up.
A more than ever unavoidable trade show in the world of Make-up both for brands and converters, and a continually reinforced international dimension, which guarantees all of us bright and shared prospects.

Great Location, Great Show, great business as always. Thank you to all of you.

On behalf of the Essentia Beauty team, I want to thank you for the quality of the organization, for your time, your kindness and good humour!
MakeUp was unquestionably up to scratch and we are delighted with this first collaboration.

I’m very satisfied with the show that just took place.
We’ve experienced big affluence and have been able to further consolidate strategic partnership with key clients.
I thank you for always making it a great experience and extend my gratitude also to Sandra and Morgane who have always been determined to solving all our needs in the kindest and most professional way.
I look forward to seeing you all at MakeUp in L.A.

Thanks to the Beauteam team for the perfect organization of this definitely unavoidable appointment dedicated to the make-up industry.
We particularly appreciated the quality contacts we were able to make at the show.


We liked:
– The almost cosy family atmosphere of this event
– The different profiles of visitors to the stand: suppliers, brands, journalists…
-the organization
We wish to thank all the members of the MakeUp in Paris team who masterfully orchestrated this event in spite of the Seine river floods and transport strikes so close.
We would also like to thank Tristan Leconte and Jean Baranger, with whom we had the pleasure to present our Sustainability Excellence Program. We will be happy to provide on a free basis this tool to any company in the sector who would like to use it to better understand where risks are throughout its supply chains.
We have had very different questions. This gives us an appetite for more; there is a real need to share common practices in the trade!

A beautiful event.
A well-designed workplace, aesthetic, with a good size, friendly – including the coffee – and very pleasant.
Unique in its category.
The stand was the perfect tool to present all our innovations and new products. Many customers, new contacts.
The conference by Michel Limongi was also very well attended and we thank you again for letting us organize it.
Once again, we were delighted to have participated in this event – a must – and thanks to your dedicated team, everything went wonderfully smoothly.

Many thanks for this great event. I believe we will be able to convert fruitful discussions and presentations into great results.

Thanks for the great fair again.

The pleasure was mine and I take the chance to congratulate you all for the perfect organisation and structure of the fair. The industry really needs such kind of B2B happenings, where only dedicated and specific & integrated players can meet up all together in a relaxed and pleasant environment. Again congratulations and see you next time

The MakeUp in Paris was extremely fruitful for us this year. The quality of the attendees guarantees good and efficient business contacts and discussions. This trade show is fully business oriented and this is what we need.

Thanks for letting us share at MakeUp in Paris our passion for cardboard!

Thank you very much for your great job and your hospitality.
We are always happy with you and your team. See you soon.

We are always “big fans” of your show. We enjoyed on the one hand the digital area at the show entrance and on the other the eco-design approach on the Chanel area.
We can already confirm we will attend next year.
We believe, that for the 2017 edition, we will be more present in the innovation part of the show and that we will probably take part in a conference with a large Group. Congrats to the whole team.

I think that the MakeUp in Paris show with is innovative and creative formula has definitely become the most important appointment and successful show for make-up and colour cosmetics. Very interesting conferences, confirmed success of the innovation tree ideas, great organisation and last but not least very important contacts of all the major brands worldwide. I found this year show more internationally oriented than ever before confirming that the Make up in Paris is a not be missed exhibition for the make-up industry.

Many thanks for your hospitality at Make Up Paris, everything was as always perfectly and successfully managed in spite of adverse conditions!
You have managed to preserve this so pleasant and stimulating atmosphere, which makes visiting the show really pleasant.

It was very nice to see you again. The show was very nice.
We are also excited to go to the MakeUp NewYork show soon.

A good vintage! We noted in particular the presence of many high profile Korean and Taiwanese exhibitors, who presented innovative packs.
The Digital area was really interesting, and we would like to see it grow even more, as digital devices can now be seen everywhere and of course including in cosmetics. Finally, it was also a good vintage for the conferences.

Pierre and I thank you and your team SANDRA, CHARLES HENRI, etc …. for organizing MAKE UP 2016, we are delighted with the success of the show, fuelled by your dynamism, quality conferences and exhibitors. “VIVE MAKE UP, 2017”.

O’TS TEAM Créatif
We are very satisfied, as exhibitors, of our participation to this first edition of the Digital Area.
The organization and conviviality as always, were perfect; it is a very professional and very qualitative trade show.
During these two days, we had more than 100 contacts!
Congratulations to the whole team.

MakeUp in Paris was good and we plan to take a bigger size next year, bigger size in Seoul 2017 and also in New York.

It was fantastic exhibition for us.
We had some key meetings with international brands.
Even we had a good meeting with European companies which we wanted to work together. Thanks so much again.

If the quality of contacts is representative of the success of a show, then the MakeUp in Paris show is an event not to be missed!

As usual, it was a delight to meet with our clients in this magical atmosphere in Paris…. On behalf of our team, “merci beaucoup!”

The MakeUp In Paris show was a success! Thank you and your team for a great show!

Overall we were satisfied with the show which differs from other by its conviviality. Year after year, MakeUp in Paris is becoming a more crucial event for the world of French cosmetics.

Overall, we are satisfied, a very qualitative show as usual…
You can count on us for next year!

We are very happy for having attended at your exhibition.
The organization, the cleanliness and the stand are always perfect and very well arranged. The location at the Carrousel du Louvre is really cool!

A great vintage!
As always a very professional trade show with a dynamic atmosphere conducive to contacts and exchanges.
The number and quality of visitors were up to par with the event!

This was our first participation at MakeUp in Paris; it was truly successful show for us. We are sure that we will anticipate in 2017 MakeUp in Paris with new & innovative make up items.
It was really a great show!
I hope the show in New York will be just as successful as this one.
Thanks a lot.

We were able to meet the players in the cosmetics industry on this pleasant place, a show with clear communication but not too big.
Regarding the contacts, we had the full spectrum, from start-ups to well known brands and also some clients. Many visitors came to our stand with no business cards, but said they would write to make further contacts. Thank you and your team for the assistance and the good food.

Huge thanks to all the team members of Make-Up in Paris for this new very intense and successful edition. The event, like every year, is unique, with high quality contacts and exchanges.
A great experience!

Everything went very well. Many contacts and good contacts !!
Thanks again.

We have just finished MakeUp Paris and we liked it very much. We would like to participate in both the New York 2016 show and the LA Show next year.

It was extremely great show what we had expected.
We got the good contracts in there directly, and met new customers.
Especially Beauteam introduced good customers, so we got the new projects.
The MakeUP exhibition is great collaboration spot for world beauty people.
Enjoy the show & Save the date for next!!!

GLP Korea
Thank you very much for your kind cooperation during the show.
We had good experience at the MUIP.
It was high quality in products, buyers and service.
We’re satisfied with all and learned a lot.

Thank you so much for all you’ve done at the show, we have attended so many shows but your show’s service is the best ever.
Regarding this first show in MakeUp in Paris, we have no comments to make, everything was very good.
Hope we can continue having your support and good caring at the next!

This 2016 edition of Make up in Paris was once again a success, to now become an unavoidable trade show for make-up and cosmetic professionals.
See you next year!

The great success that MakeUp in Paris has recorded was also reflected on our Company. In our opinion the show is confirmed a point of reference in the cosmetic market for meeting costumers and better learn the new beauty trends

We were delighted to participate in this 2016edition of MakeUp in Paris. For Feeligold the show went very well, contacts were very promising. In addition, the show helped us increase our visibility and our innovations were very successful.

Your team was very flexible and committed to assist exhibitors like us. We have had numerous contacts with professionals, which fully justify our presence here and opens interesting business opportunities.

Congratulations for the show and its perfect organization.

Again this year we were really satisfied with the show and the organization.
We had the opportunity to meet not only many of our clients, but also some really interesting potential new clients. For us, MakeUp in Paris is definitely the place to be.

From a Marketing perspective the show was important for us. The MakeUp shows are very special because it is much more focused to cosmetic packaging and formulas.
Our most important competitors were there. Many of our bulk suppliers were on-site. In terms of customers we had many French companies (Clarins, Yves Rocher, Guerlain, L’Oréal, LVMH) but also international companies like Burberry, Artdeco, P2, Cosnova, Coty, Flormar, LF Beauty, B+F, Coson (Korea), Nuworld Beauty (USA) and MLE STUDIO (USA).
In regards to Marketing topics, everybody liked the position of our booth, the open exhibition booth was good and also our trend boards and the new collection we presented were much appreciated.

Lumson introduced its brand new European production lip gloss applicators, suitable for all formulas, during last Make Up in Paris show.
This edition came out as another successfull appointment for Lumson, registering more visits and business contacts compared to past years, thus confirming Lumson as favored partner for MakeUp in Paris.

It’s a great show as we expected.
We’re looking forward to come back again next year.

We were satisfied about the location of our booth, the number of visitors and contacts. See you at MakeUp in New York and perhaps somewhere else.

The innovation products are very good . We met lots of high quality clients, and it’s really very favorable for our company’s business. The location of the booth is good, and staff services are very very good.