MakeUp in Paris 2016, more than ever, the annual «reference» make-up event in Europe!

To each continent, its “reference” MakeUp in..™ event. After Seoul, before New York and three months from its opening, the seventh edition of MakeUp in Paris – which will take place on 9 and 10 June 2016 at the Carrousel du Louvre in Paris – is already fully booked. What the global make-up industry has best to offer will be attending the event and a record number of visitors is expected. In addition to the 130 booths to discover, visitors will enjoy the many animation poles set up along the aisles of the show, including the brand new Digital Area, the ingredients Area, an exhibition on the theme “From make-up to perfume”, several parades staged by four make-up schools and of course the many conferences attracting an ever broader audience.

The exhibition “From make-up to perfume” in a new specially dedicated area at the entrance of the trade show, will be, without a doubt, one of the featured events of this seventh edition of MakeUp in Paris… It will also help to establish a link between what currently stands as a mostly positioned Make-Up event, and the logical extension of this targeted event concept to the perfume sector.

Ingredients to start with!

2016-03-02Like every year, the “MakeUPigments” area was praised by industry leaders. And it is only natural, considering that each year, success is the one expected for Groups such as BASF, DAITO KASEI, MERCK, SENSIENT, UNIVAR who initite and influence make-up trends. Note also this year the special emphasis put on natural ingredients with Naturochim Company, among others, who will present naturally derived oils, butters and scrubs.

Third unavoidable pole, the new Digital Area…

2016-03-03Because Digital technology is transforming every business today, its impact on the cosmetics industry is also huge. With the Digital Beauty area, visitors will have the opportunity to discover digital solutions applied specifically to Beauty and Make-up and meet the different service providers in the field. These can be very innovative companies in product design, distribution and customer relations, of consulting firms specialized in digital strategy.
The Digital Beauty concept: “Learn, Test & Connect” to understand the issues and inputs of digital technology in beauty, experiment dedicated tools and services, and make fruitful contacts with digital and beauty experts.
Alongside the very interactive Digital Beauty area, a series of conferences will be proposed to get a grasp at the following key topics:
– Give the product a different dynamic, with a 3D dimension.
– Encourage the brand to express itself, and interact with a knowledgeable audience.
– Offer a personal and interactive experience, offline and online.



MakeUp in Paris – 2016 June, 9 & 10 – Carrousel du Louvre