MakeUp in Paris: “D-day -160”

Time just flies. Only 160 days left before the opening of the fourth edition of MakeUp in Paris on 20 and 21 June next, at the Carrousel du Louvre in Paris. An edition that promises to be “consistent” in both the number of exhibitors and in new animations. Growing from 65 to 85 exhibitors MakeUp in Paris 2013 is taking a great step not only in terms of numbers of participants, but also in terms of representativeness of this global industrial sector dedicated to make-up. The vast majority of these new exhibitors are European or from around the world. MakeUp in Paris has established itself as of this fourth year as the unavoidable appointment of make-up excellence in Europe and in the world. “Soufflot”, “Delorme” and “Gabriel”, the three rooms of the Carrousel du Louvre totalling 3,275 sqm (35,250 sq ft) will host stands, animation areas, the conference room and the catering area of the event. Among the last companies to have signed in, to note the presence of Bell, Bottlemate and Digital Packaging.

BASF, partner of the new “Ingredients” area!

For the first time this year MakeUp in Paris will open an area dedicated to the ingredient sector. Several partners have already indicated their high level of interest in this new pole to increase their visibility on this make-up segment among which the BASF group who intend to seize this opportunity to enrich its contacts with all the formulation and full service manufacturers.

For the first time also several make-up schools and their models will take part twice a day to a parade in the aisles of the show among the visitors, combining “Fashion and Make-up”, by staging exhibitors’ products. Finally, among the conference themes, “Luxury and Make-up”, “Make-up and Skincare”, “Ephemeral and eternal make-up”, “Make-up in Selective Distribution in Mass Distribution and in privately own stores: What strategy?”, “Nail polish: The multiple facets of a changing market”….

Sharp increase on the internet

In the logic of the constantly increasing notoriety of MakeUp in Paris, the number of visitors to the website has increased considerably from one year to another with almost 48% more visits! Record figure also the number of “new visitors” since they represent more than 73% of all visits.