MakeUp in Paris… only 12 days to go before the kick off!

On 20 and 21 June this year, visitors of MakeUp in Paris 2013 will be able to attend twelve high-level conferences in the presence of the most prominent figures in the global and European make-up industry. The conference room which can accommodate more than 100 people will be operational from morning to evening. From the production of formulas including packaging and the distribution of products, the offer will be particularly varied and rich. To note, this year, a special focus on one of the countries the most advanced in the world in terms of make-up, Korea.

THURSDAY 20 JUNE 2013

10:15 a.m. to 11:00 a.m.: “To make-up, to heal”

This conference will propose to analyse the importance of links between skincare and make-up and their consequences on the designing of products (innovation, formulation, application, packaging) and the marketing in connection with them. Make-up products increasingly combine a skincare dimension, be it hydration, an anti-aging treatment or a UV protection.

With the participation of: Dominique Bouvier, Chairman of the Board at Strand Cosmetics Europe. Pierre Miasnik, CEO of Fiabila. Max Herlant, make-up advisor for Yves Rocher. Ghislaine Suquet, Product Manager Kanebo Cosmetics.

11:15 a.m. to 12:00 p.m.: “The impact of smell in make-up”

The criteria of appreciation that appears first when reading blogs of make-up users is that of smell. But strangely enough, this criterion does not seem that important to formula suppliers!

With the participation of: Isabelle Ferrand, Director of Cinquieme Sens. Hélène Lefur, independent professional make-up artist. Anne Abriat, Director of The Smell And Taste Lab. And the testimonial of Charles-Emmanuel Gounod founder of Beautyworld Connexions.

12:30 p.m. to 1:15 p.m.: “Colours & Beauty, past, present and future…”

To be able to project oneself in tomorrow’s beauty, it is important to look back on its history, understand how trends appear today and what the main inspirations behind them are. A reflection to help better project oneself in the future and get a better grasp at the unavoidable colours and beauty themes in 2014, and on the prospects of a more distant future.

With the participation of: Olivier Guillemin, Designer & Creative Director of (o,o) and Chairman of the Comité Français de la Couleur.

1:30 p.m. to 2:15 p.m.: “Foundation, a concentrate of innovations”

Among “flagship” products in make-up, foundation appears to be the one where several innovations can be found in the same product, both in terms of texture, formulations, variations of shades but also of application systems.

With the participation of: Dany Sanz, Artistic Director of Make Up For Ever. Mario de Luigi, CEO of B.Kolormakeup & Skincare. Valérie Jacob, International Marketing Director of the Perfume & Cosmetics Division of the SGD Group. Laurent Frydlender, Director of Quadpack-Yonwoo France.

2:30 p.m. to 3:00 p.m.: “Beauty, what trends for what choice?”

With the participation of: Stefano Focolari, Marketing Director of Lumson.

A global analysis of today’s most influential trends through the observation and study of fashion, music, objects and communication products.

3:30 p.m. to 4:15 p.m.: “The red colour”

With the participation of: Philippe Fagot Colour management consultant and Arcenciologue. The continuation of the animation of two successive conferences analysing the data collected from visitors to the show who were asked about the contemporary concepts in connection with the RED colour and the BLUE colour. Entering the universe of RED is an experience that leads to coming close to excess because nothing is simply “red”: Passionately ideal, highly emotional, deeply material, sensually carnal, intensely passionate, fascinating and indomitable RED. RED is wild!

4:30 p.m. to 5:15 p.m.: “Summer 2014 beauty trends: From sociological decryption to creative avenues.”

With the participation of: the Trends agency CARLIN International with the participation of Catherine Rouget, Marketing Manager, Beauty Department and Elodie Nigay, Marketing Account Executive.

FRIDAY 21 JUNE 2013

9:15 a.m. to 10:00 a.m. : “Mascara: How to optimize the make-up result?”

A product, which is far from simple to design, both in terms of container and content. And the two are inextricably linked… Everything you have always wanted to know about mascara but never dared to ask!

With the participation of: Sarah Perreard, Du Pont Filaments. Pilar Gonzalez and Jérôme De Prémare, Geka. Renato Ancorotti, Ancorotti Cosmetics.

10:15 a.m. to 11:15 a.m.: “Korea, a champion in make-up innovation!”

With the participation of: Florence Bernardin, Director of Information & Inspiration. J.K. Hwang, President of FS Korea. Sang Yong Woo, Director General of Cosmecca. Damien Dufresne Make-up advisor for Amore Pacific with Mrs. Lee Eunim, VP Makeup Value Division of Amore Pacific. Kim Eun-Hee, Vice President Global Sales & Marketing, Hwa Sung Cosmetics.

11:30 a.m. to 12:00: “The Sleever Make Up Lipstick solution”

Presentation of the Sleever Make Up solution, developed by Sleever International to meet the current market trends in lipstick:

– colours dedicated to the Sleever®Colortech offering ranges of pink from purple to apricot;

– glossy effects, iridescent finishes with the Sleever®Colortech special effects;

– a 3D effect with the Skinsleever ® to give relief to colours. With the participation of: Philippe Morel, European Sales Director, Sleever International.

12:30 p.m to 1:30 p.m: “Make-up: What strategy for brands, the choice of innovation”

Moderator: Jamie Matusow, Beauty Packaging.

With the participation of: Valérie Jourdan and Philippe Jourdan, Promise Consulting (“Inventory on selective brands and consumers preference”).Caroline Moulin, Nao Consulting (“The Asian example”).

And the testimonials of: Nicole Masson, Vice President Global Product Development, Mac and Nicholas Gavrelis, Vice President Global Product Development, Mac – Groupe Estée lauder, Barbara K. Scharrer, international Marketing Director and Dagny Bugnon, Astor -Groupe Coty.

1:30 p.m. to 2:15 p.m.: “Sale target: What training for sales consultants?”

With the participation of: Hélène Lefur creation, development, training in Luxury, make-up and Cosmetics. Mitra Ty, Head of the beauty / lingerie department at the Galeries Lafayette, Lyon Part Dieu. Louise Wittlich, LouiseLouise, Beauty Coaching Company.

2:30 p.m. to 3:30 p.m.: “The blue colour”

With the participation of: Philippe Fagot Colour management consultant and Arcenciologue. Explore the pervasiveness of BLUE in our daily lives, give it again some fresh air, lightness, poetry, detach it from the ordinary, live it in fantasy and daydreams, pursue with him the borders of infinity and the possible and foolish desires to grasp it, and to stop its expansion. BLUE is a utopia!