MakeUp in Paris: Tomorrow’s trends and innovations are already bubbling up backstage!

Gain valuable insights into global beauty trends thanks to an unprecedented gathering of the best international trend agencies.
Source new ideas, identify trends around the world by listening to our expert speakers deciphering the early signs of consumer behavior.
A unique opportunity to imagine, design, co-create your future collections, and carry your business into a new era in just 2 days!

Join us on October 21&22 in the mythical Carrousel du Louvre !

What are the major trends which will shape the future?

Explore new trends! Since 2020, consumers tend to change their purchasing behavior, their needs and their aspirations in terms of beauty. Our experts give you the keys to respond to this new reshaped market, through an inspiring selection of high-level conferences.

Wednesday 20 October

13:00 – 13:45
What are the key aesthetic codes to translate the societal changes at play?
Virginie Corbasson – Head of International Sales and Business Development at Carlin

14:00 – 14:45
Colors of China – Colors for China
Florence Bernardin – Owner of Asia Cosme Lab
More info

Thursday 21 October

10:30 – 11:15
Marketing Intelligence: What will be the big launches and new players this fall that will shape the future?
Laurence Bacilieri – CEO of Cosmetic Ressources
Lorette Alfandary – Expert

11:30 – 12:15
Polycentric Impact: Catering to Cultural Diversity
Sandrine Perraud – Global Executive Director at Beautystreams
More info

14:00 – 14:45
Deciphering the industry’s challenges & New consumer attitudes post Covid19
Audrey Roulin – Beauty Director at Nelly Rodi
More info

>> Check out the complete list of conferences

 

Demain is Now : light on the next beauty trends

Come and discuss with our best experts about the new beauty aspirations. The MakeUp in Paris Trends space represents 10 international agencies, which means 10 times more inspiration!

On the program: Asia Cosme Lab, Beautystreams, Carlin, Cosmetics Inspiration&Creation, De bashmakoff, Dynvibe, Fashion snoops, Lady in blue, Nelly Rodi, Peclers, WGSN, Weoutwow.

More informations

 

We have a surprise for you

MakeUp In™ Partner, trends intelligence business Stylus is offering summit attendees a free copy of its latest insights into the recovering cosmetics market. You will receive your copy of ‘Make-Up Projections 2021’ the day after the show.

Join us in Carrousel du Louvre in Paris on 20 & 21 October 2021.

 

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