MakeUp in Paris, two fully packed days of conferences!

Once again, MakeUp in Paris promises to be “THE” place to be! You do not want to miss this incredible two days, on the 18th and 19th June. Visitors will not only discover the crème de la crème of the main world make-up suppliers, but also have the opportunity to attend 12 conferences and round tables gathering about 33 speakers. The range of themes include such varied and exciting subjects as beauty in the digital era, focus on Brazil and beauty in Korea, a round table on packaging innovations and last but not least, new challenges on the nail polish front and the characteristics of the English market. Conferences are open to all, so register now!


Thursday 18th June 2015

Morning: Beauty in the Digital Era

10:00am – 10:30am: Digital sampling

With the participation of: Valérie Jacob, International Development Director, Sampling and Promotion, Aptar Beauty + Home

10:30am – 11:00am: What tools, for what applications, and towards what developments?

With the participation of: Lawrence O’Toole, Co-Founder, OTS Team – Créatif

11:00am – 11:30am: POS advertising & Interactive shopping

With the participation of: Dammon Kennish, Sr. Vice President, LF Beauty

11:30am – 12:30pm: Digital transformation of enterprises, the new challenges: «Big Data & Profiling Marketing»

A visible consequence of the broadening use of digital technologies, is that consumers are significantly equipped with terminals (smartphones, tablets…) allowing them to have access to a greater number of offers and opportunities, and affecting trends in consumption. This phenomenon impacts the beauty world as well and opens doors of opportunities for industries and brands, giving them access to very precise information on the profile and uses of their clients. This huge volume of data («Big Data») give professionals a better knowledge of their consumer market, but also implies the need for a complete « digital revolution » by getting the appropriate technology, and adopting a «full digital» approach in terms of organisation.

Round table moderated by Matthieu Bourgeois, KGA Law with the participation of:
- Alexandre Schneider, BI Managing Director, The Access Group: What technologies allow cross-referencing of client data in order to extract relevant information so as to orient the company’s commercial activity in a better way?
- Anne-Cécile Guillemot, Dynvibe, Social Media Intelligence Expert: What technologies enable the monitoring of social media and other sources of consumer expression so that companies can adapt their strategies, and products/services to their market’s expectations?
- Claire Pichot, Distribution Manager, Oresys: Digital transformation programs, their impact on companies management and the keys to success.
- Matthieu Bourgeois, KGA Avocats: Big Data; What legal framework ?

2:30pm – 1:00pm: Asian bloggers turn the world of make-up upside down.

In Korea, China or Japan, hundreds of bloggers are changing the rules of make-up or setting new ones. Imitation make-up for a total look, or how to replicate a star’s eye make-up, expert advice for the 40’s looking for balance, and of course tutorials on how to recapture applications techniques, textures mix, colour blends… Their websites attract from 500,000 followers to a million visitors each day, they get invited to beauty TV shows, partner with big cosmetic brands or create their own colour boxes!!! Florence Bernardin, Asian market expert will present a surprising display of these new cyber-stars, the undisputed queens of make-up in Asia.
With the participation of: Florence Bernardin, Information & Inspiration

1:30pm – 2:00pm: CREATING IN BEAUTY – Going through major Trends from Fashion to Cosmetics.

With the participation of: Stefano Focolari, Mktg Industry



With the participation of: Helen Kupfer-Haas, H.K.H., Charles-Emmanuel Gounod, Beautyworld Connexions and Vincent Gallon, BrazilBeautyNews

2:00pm – 2:15pm: Opening by João Carlos Basilio da Silva, President of the ABIHPEC.

2:15pm – 3:00pm: The potential of the Brazilian Market

With the participation of: Mr. Almir Lima Nascimento, Councillor, Head of Commercial Department, Ambassade du Brésil en France.

3:15pm – 4:00pm: Brazilian regulations

How to import and register a product on the Brazilian market?
With the participation of: João Carlos Basilio da Silva, President of the ABIHPEC.

4:00pm – 5:00pm: Evolution in distribution in Brazil and trends on the Brazilian market

Door to door, direct selling, Internet, multi brand stores, flagships or multichannel sales… How do Brazilian and international players see their development in the years to come? What are the current trends on the Brazilian market?
Round table moderated by Helen Kupfer-Haas, H.K.H., with the participation of: Nazish Muchendach, Sales & Marketing Director, Granado; Vanessa Machado, Quem Disse Berenice (Grupo O’Boticario); Maria Paula Fonseca, Global Unit Director makeup and skincare, Natura; Valeria Grossman, Managing Director, Agence 100 Degrés Brésil


Friday 19th June 2015

10:00am – 10:45am: Beauty in Korea
Realities of Korean make-up, influences and trends.
With the participation and make-up demo by: Dae Kun Tché, Art Director of Cosmax & Product Planning Director of PurplePatch

11:00am – 1:00pm: Packaging; what functionality, for what gesture and what level of protection

In what way is packaging an integral part of product innovation, providing ways of applying, protect, distribute and display make-up formulas? Caroline Moulin will talk about the trends in make-up pack design and how to be ready for the new expectations of consumers as well as brands, in terms of gesture, linking technique and aestheticism.
With the participation of: Charles-Emmanuel Gounod, Beautyworld Connexions; Jean-Yves Bourgeois, Beauteam; Caroline Moulin, NAŌ Design Trends.

11:00am – 12:00pm: The packaging professionals’ point of view:

With the participation of: Florence Roullet, Director of Skin Care & Color Cosmetics Laboratory, Aptar Beauty + Home; Jeff Lim, Sales Team Director, Hana; Mauro Zulianello, Sales Manager, Linea Glam France; Kim E.H, VP Global Sales & Marketing, Hwa Sung; Dr. Zech, CEO Faber-Castell Cosmetics; Jean-Luc Haulet, Managing Director, Topline Primapack; Richard Schwemmer, Managing Director, Klocke France

2:00pm – 1:00pm: The brands’ point of view:

With the participation of: Christophe Guesnet, Packaging Purchasing and Development Director, Chanel Fragrances & Beauty; Daniel Saclier, Prospective & Development Director, Guerlain/LVMH; Philippe de Brugière, Prospective Packaging Director, L’Occitane; Lucile Lenormand, New Products Development Manager, Yves Rocher

2:00pm – 3:00pm: Nail polish, new challenges

For thousands of years, women (and sometimes men) around the world have used several products and techniques to make-up their nails and hands, from Henna to raspberry juice, from gold to simply polishing and buffering their nails. Modern women have now an array of coloured and treatment products available to the embellishment of their nails. What are they? What are the features of each of them? We will review this from a market’s viewpoint, from the users’ experiences and also from a technical approach.
Conference moderated by Jean-Yves Bourgeois, Beauteam, with the participation of: Tracey Leacock, President of Keystone Nail Polish Division; Michael Nolte, Beautystreams

3:00pm – 4:30pm: Characteristics of the English market

Presentation of the English beauty market, and specifically Make Up
Vitality and creativity of the brands and the market.
Distribution strategies
Risks & Opportunities
Conference moderated by: Eva Lagarde, EL Communications and Charles-Emmanuel Gounod, Beautyworld Connexions
With the participation of: Imogen Matthews, IMA; Eva Lagarde, EL Communications; Louisa Maaldrink, Beauty Buyer Marks & Spencer; Julia Wray, Journalist for SPC; Sarah Cross, Code Beautifull; Rebecca Goswell, HCT Creative Director