MakeUp in Paris, two key themes not to be missed

At this eighth edition of MakeUp in Paris, workshops and conferences will follow one another at a pace never before experienced. It is true that there is no lack of topics!
The first theme addressed: young people and their craving for creativity and renewal. Thanks to the BillerudKörsnas Group and its PIDA annual competition, eleven teams of students from three French universities and schools (IUT REIMS, ESEPAC and ESIReims) will be singled out on June 22 in the large conference room of the show, closing an afternoon of debates on the theme: ” Challenge Conventional Packaging for a Sustainable Future”.
The second theme not to be missed on Friday June 23, the following day, from 12:00 p.m. to 12:45 p.m., the workshop dedicated to the challenges related to the use of Mica in the World. Undoubtedly with more than ten workshops and at least as many conferences, participants to this eighth edition of MakeUp in Paris will have the choice!

Packaging and sustainable development

New at the 2017 edition of the PIDA contest organized by the BillerudKorsnäs Group: the Sustainable Development Award and the Audience Award. The PIDA 2017 competition and the awards ceremony will take place on 22 June at the Carrousel du Louvre in Paris. The competition is open to students in packaging design. Since January 2017, eleven teams and individual students from three schools and universities in France have been working on their submissions. In line with the commitment of BillerudKorsnäs, the theme of this edition will be “Challenge Conventional Packaging for a Sustainable Future”.

“The PIDA competition is a key moment for BillerudKorsnäs. This competition will give project managers the opportunity to meet and find inspiration among the new generation of designers. Participants will have the opportunity to present their work and to exchange with professionals. For these packaging designers to be, the PIDA is an opportunity for them to meet their future employers. For BillerudKorsnäs, “the PIDA is also an opportunity to contribute to the development of packaging design,” explains Magnus Levinsson, Business Segment Director Cartonboard at BillerudKorsnäs.

The PIDA competition will award an “All Categories” prize as well as several other prizes in the following categories:
– Sustainability
– Innovation
– Ease of use
– Shelf impact

The “All Categories” award will be evaluated taking into consideration each category, the quality of the marketing plan and its feasibility.

Note also for the first time, an Audience award, where visitors will be invited to vote for their favourite project via the PIDA Facebook page. Each finalist can submit a video for this contest. Videos will then be posted on the PIDA Facebook page from 9 to 22 June 2017 at noon, once the winner has been singled out.

Eleven teams and individual students from three French schools and universities: IUT REIMS, ESEPAC and ESIReims will take part to the competition.

Winners will be selected by a jury of industry professionals:
Mr Jean-Louis Azizollah, JLA & Partners
Mr Christophe Fromentin, Atelier Daedalus
Mrs Caroline Moulin, NAO
Mrs Aurélie Lebas, Thibault Bergeron
Mrs Yasmine Ferrag, Laboratoire Nuxe
Mr Wouter Wiels, Intuid
Mrs Stéphanie Michelini, Clarins Cosmétiques
Mr Kevin Lahanque, PR Service Graphique
Mr Christoffer Windal, BillerudKorsnäs
Mr Christophe Delrive, BillerudKorsnäs

Sourcing of Indian Mica, challenges and concrete solutions

Following last year Mica Conference held during makeUP in Paris, the newly created ‘Responsible Mica Initiative’ invites you to a new presentation and discussion session regarding the challenges and concrete solutions towards sustainable Indian mica supply chains.

The Responsible Mica Initiative is an organization in which multiple industries & organizations jointly commit to using responsible sourcing practices, improving the livelihood of communities and eradicating child labour within a compliant and legal mica supply chain in India over the next 5 years. The Responsible Mica Initiative has already more than 30 members from cosmetic, pigments and ingredients, automotive, paint and coating, electronic industries and NGOs and Foundations.

The Responsible Mica Initiative regroups stakeholders that acknowledge the need for more collaborative and concrete cross-industry actions in order to build on individual initiatives and successes towards one common and scalable approach for a long-term impact. The success of this initiative lies in a defined roadmap with 3 key pillars:

– Improve traceability and implement fair and responsible sourcing practices along the Indian mica supply chain: this includes carrying out projects such as co-building and implementing “Responsible Mica specifications” or “standards” on the whole value chain, deploying control systems, remediation programs…

– Empower local communities to ensure long lasting change by deploying empowerment programs in villages of the two states of Jharkhand and Bihar, where 75% of the Indian mica is coming from, defining scaling-up plans and processes, assessing impacts…

– Work together with the Indian government and local authorities to build a legal framework and lovable environment for Indian mica communities dealing with mica collection.

To learn more about the Initiative, its programs and members, join us Friday 23rd of June at 12am, room “Atelier”.