2 months to go before MakeUp in NewYork !

As a business facilitator, MakeUp in NewYork wants more than ever to help the East Coast beauty industry recover by organizing a local event specifically designed for that.

You are a beauty brand, an expert, a consultant, a trend agency, a media and any other related professional in the beauty field?
Take the opportunity to meet again in person with the key players of the market in a convivial and professional atmosphere!

Explore new trends!

Since 2020, consumers tend to change their purchasing behavior, beauty needs and aspirations. To answer to this new reshaped market, we are organizing workshops, tour routes and an inspiration bar around the following 4 major themes!

• Radical Traceability • Eco-Celebration
• Healthification • Unleashing Freedom

(full program available soon)



An explosion of Innovation!

Yesterday, the MakeUp in NewYork experts committee met and tested more than 48 innovations in formulation, full service, accessories and packaging.

Join us for MakeUp in NewYork, 22nd & 23rd September to discover the IT Products selection!