A special focus on Italy!

During the whole afternoon of next September 9, the conference room of MakeUp in NewYork will be in the colors of Italy. It is only natural when you know what the entire make-up sector owes to the industry of this country. An appointment, which should on no account be missed.

Economically, according to the Beauty Report recently produced by Cosmetica Italia, the value of the production of the Italian cosmetics industry, is of 9.352 million euros, and has registered in 2014 an increase of 0.8% over the previous year, despite the uncertainties of the internal market.

The total turnover of the Italian industry is close to 14 billion euros, with a recovery trend in 2014 of more than 2 percent, confirmed by forecasts for the year 2015, which is expected to close with a positive rate close to 3%. To note that in 2014 the United States was the number one destination of Italian cosmetics after France, Germany and the United Kingdom, with a +16% growth rate for a value equal to 249 million euros.

A dynamic industrial fabric

Reflecting the Italian industry in general, the sector dedicated to the production of make-up formulations or to full service is made up of family-owned SMEs. Many of them are located in the region of Crema about 40 miles south of Milan.

In the cosmetic field and more particularly in formulation, the Italian industry is recognized worldwide for both its innovative capacity and level of service, all of which allowed the cosmetic industry “Made in Italy” to make a name for itself on both traditional markets and emerging markets.

Most of these companies are located in an area between Crema and Cremona. Fashion has a great influence on the Italian market. And new fashion trends, the importance of colors, have changed the way people buy and have also brought changes in the distribution of products. All these topics will be addressed during this afternoon of conferences.

Special “Made in Italy” conference

2:00pm – 4:00 pm: The Italian economy of Beauty… State of play! Milan and its region at the heart of the make-up dynamics.

With the participation of: Federico Tozzi Deputy Secretary General Italy – America Chamber of Commerce Inc.

– The challenges and assets of the Italian industry

Historically, Italy is the cradle of the manufacture of color cosmetic formulas. These are generally family businesses all, or almost all of them, established in a specific area south of Milan and, more specifically, within 40 miles of the city of Crema. Among topics addressed… “From the formulation to full service, you are faced with a market that has become increasingly global. This is both a good thing to foster development but also a drawback, as you have to cope with increasingly fierce competition. What are your main strengths and what room for maneuver do you have in the face of this new economic situation? Skin Care…, Make-up… How do you see the evolution of your markets in the next few years in these two categories, knowing that they are increasingly interdependent? Do you also believe that you will be forced more and more to offer a comprehensive solution to brand owners?

Round table moderated by Luisa Oliva, Maura Gritti, Charles and Emmanuel Gounod with the participation of industry suppliers: Cinzia Bessi, Marketing Director, Brivaplast; Mario De Luigi, Co-Founder, Bkolormakeup & Skincare; Roland Baranes, CEO, Baralan; Manuela Guerrini, Sales Director, Omnicos; Vittoria Cicchetti, CEO, Regi; Fabio Bellavita, CEO, ICC.Capture d’écran 2015-08-17 à 17.22.14

04:00 pm – 05:00 pm: Distribution, the Italian model.

With the participation of: Dott. Gianluca Bonetti, CEO Deborah Group; Gabriele Faustinelli, International Division, Deborah Group; Mario Verduci, Federazione Nazionale Profumieri, FE.NA.PRO; Federico Tozzi Deputy Secretary General Italy – America Chamber of Commerce Inc.Capture d’écran 2015-08-17 à 17.22.19