From joints to a lifestyle movement: the rise of the cannabis economy

Cannabis is undergoing a massive rebrand, shedding its stoner image to become part of a chic, wellness-forward lifestyle. As the plant loses its stigma, it also loses its stereotypes.

Far from its basement-dwelling connotations, cannabis today has been fully rebranded as a lifestyle product. And like most of today’s lifestyle brands, it’s sleek, ambitious, and increasingly appealing to demographics well beyond its roots.

Come and discover the intricate details and opportunities of this new trendy product at MakeUp in NewYork, the 11&12 September at Center415.