Unfolding The Future of Color Cosmetics at MakeUp in NewYork

What are the big shifts tracked within makeup over the next 2-5 years?

Glowing skin will continue to be at the center of consumer needs with lighter and water-based textures. Subtle makeup trends allow for the eyes to take centerstage-driving innovation in the category.

Creativity will embrace virtual influencers changing the way brands reach new groups of consumers. Eco-friendly and clean brands will have an edge on the competition as consumers demand products that help them reduce waste and put the planet before profit.

Be the first to apprehend these shifts, get ahold of the keys to master them and get your brand to the top at MakeUp in NewYork, the 11&12 September at Center415 in Manhattan.