Full house for MakeUp in Seoul

In just a few weeks, sixteen to be exact, the space reserved for the first edition of MakeUp in Seoul, to be held at the Conrad Hotel on 13 and 14 March, has been filled. The event has created quite a buzz in “The Land of Morning Calm”. Over thirty companies have already answered “present” for this first edition. Which is a record compared with the figures for the first editions of MakeUp in Paris in 2010 (28) and MakeUp in New York in 2011 (23). Another first in the history of MakeUp first editions also to be held in June in Paris and in September in New-York, is the majority presence of the Korean companies at the event, followed in number by Italy and Germany coming third. There will also be four companies representing the French industry. A second significant feature of this first Korean edition is the overwhelming number of companies specialising in the design and manufacture of cosmetic formulas and in the full service niche. No doubt a reflection of one of the Korean make-up industry’s signature strengths as a “content” expert. A third important feature is the enthusiasm generated by this first edition. The press conference organised on 13 December in Seoul at the very place where the future event is to be held attracted interest from more than fifteen trade magazines. It lasted almost two hours, half of which – again a record – was devoted to the many questions from reporters.

Other testimonials!

MakeUp in Seoul leaves no-one indifferent, quite the opposite. Testimonials reflecting the allegiance of the entire profession are continuing to flood in. Here are just some additional examples:

“We are so happy & excited to open the first MakeUp in Seoul! Korea is one of most hot issue country, especially in Beauty! You will find a vision of trend and professionalism beyond constraints! Save the date!” (Kwon Ki-hyun, Senior Manager, Global Marketing Division, Cosmecca Korea)

“Fiabila has been present in Korea for many years. MakeUp in Seoul will give us a great opportunity to showcase our innovations and our special nail polish effects.” (Pierre Miasnik, CEO, Fiabila)

“South Korea is a fast rising and innovating country in the cosmetic industry, attracting attention from around the world. The participation to MakeUp in Seoul for Ancorotti Group, that’s to say Ancorotti Cosmetics/Ancorotti Skin Care, represents an important step to reach the goal of increasing our cosmetic business across new countries”. (Renato Ancorotti, CEO, Ancorotti Group)

“In addition to its thriving economy, South Korea has become a trend setter in recent years, and a producer of designs, fashion, packaging and of course make-up! MakeUp in Seoul was a natural next step! The Koreans will love it! It’s up to us to propose innovation and expertise meeting the needs of one of the most demanding skincare and make-up markets.” (Eric Fresnel, CEO, Sleever International)

“MakeUp in Seoul is the perfect opportunity to export into Korean market the Italian style of Cosmetic Packaging.” (Luisa Molinaro, Sales Area Manager, Baralan International S.p.A.)

“This edition of MakeUp in Seoul will no doubt mark the first in what is set to become an important event for the entire Asian make-up industry. Korea is definitely one of the region’s most technologically-advanced countries in this sector. Everyone recognises its talent in terms of innovation and professionalism. Values we fully share at Oekabeauty.” (Gérald Oehlhorn, CEO, Oekabeauty)

“MakeUp in Seoul can be a good chance to see the hotest cosmetic trend and innovation not only in Seoul but also in Asian countries and the show can be a great and new business opportunity for cosmetic industry in Asia following “MakeUp in Paris” and “MakeUp in NewYork”.” (Steve Kim, Pum-Tech, Korea)

The first exhibitors

A particularly impressive list with the presence of companies “that count” on the world stage of make-up suppliers. Judge for yourself…

| ABC TEXTURE | AESTHETE |
| ALKOS GROUP | ANCOROTTI |
| ART COSMETICS | B.KOLORMAKEUP |
| BARALAN | BEAUTYSTREAM |
| COSMAX | COSMECCA |
| CTK – Korea | DAEHYUN JA CO – Korea |
| FIABILA | FS KOREA – Korea |
| GEKA | GI PICCOS |
| GOTHA COSMETICS | HWA SUNG COSMETICS – Korea |
| ICC | INTERCOS SPA |
| INTERWORK KOREA CO LTD | KOLMAR Korea |
| MASCARA PLUS | OEKABEAUTY |
| PUM TECH – Korea | SAMHWA PLASTIC CO – Korea |
| SCHWAN COSMETICS | SLEEVER INTERNATIONAL |
| TAE JIN – Korea | UNIPACK KOREA – Korea |
| UNITED BRANDS MARKETING | WECKERLE COSMETICS |

We look forward to seeing you on 13 and 14 March in Seoul at the Conrad Hotel.

Register now to get your free invitation: