MakeUp in Seoul: a whole industry mobilises to insure success

This is probably the most striking fact of this first edition of MakeUp in Seoul, “its mobilisation”! Each passing day brings evidence of a significant mobilisation from foreign exhibitors and even more so, of the Korean cosmetics industry, not to mention of course, visitors.

A mobilisation that far exceeds the mobilisation, yet already strong, that fuelled in their time MakeUp in Paris and MakeUp in NewYork. At a similar date, MakeUp in Seoul proves that the challenge of making this event THE big gathering in the Asian make-up industry, will not only be a success, but will also result in a genuine consensus. The press conference organised in December 13 in Seoul on the very venue of the future event mobilized many journalists. And the articles published this month show that this mobilization is gaining momentum. Check by yourself…

MK

… “MakeUp in Seoul, The very first global BtoB beauty exhibition will kick off on March, 13th & 14th at the Conrad Seoul Hotel in South Korea.“…

… “The exhibition will be attended by more than 32 cosmetic companies specialized in make-up, manufacturing, packaging, Full-service, contract manufacturing, for the satisfaction of marketing, merchandising and R&D’s team coming from brands to distribution.

CMN

…”International Make-up manufacturers will be gathered in South Korea for the first edition of MakeUp in Seoul in 2014, the BtoB make-up trade show.

…”After the success of MakeUp in Paris in 2013 gathering 90 exhibiting companies and visited by 2,600 beauty specialists coming from brands and distribution. MakeUp in NewYork with more than 65 exhibitors attracted last year 1,860 visitors. The organizers from the French company Beauteam have decided to duplicate the same concept in Korea with MakeUp in Seoul. Various range of innovations and trends will be showcased”…

…”MakeUp in Seoul, have completed its booth booking in 4 months, with 32 different companies attending from 13 to 14 March 2014 at the Conrad Seoul Hotel”…

…”MakeUp in Seoul, the BtoB exhibition, will take place on 2014 March 13 to 14 for the first time“…

DAILY COSMETIC

…”A new kind of exhibition dedicated to the make-up industry will be held in Seoul next March“…

… “MakeUp in Seoul is a dedicated make-up trade show, which will be held from 13 to 14 March 2014. This will be the very first edition of Asia in Korea with a long history of a successful exhibition concept in Paris and New-York“…

… “MakeUp in Seoul is a great contribution from various beauty companies specializing in formulation, packaging, contract designing and accessories. Exhibiting companies includes 12 domestic ones out of 32“…

…”Jean-Yves Bourgeois, from the organizers, Beauteam, said: “MakeUp in Seoul, is a unique and only BtoB makeup event in Seoul”…

… “MakeUp in Seoul is a very different show, from the others of the same kind of event: Located in one of the most beautiful and trendy location of the capital with an atmosphere of enjoyment and entertainment.

… “MakeUp in Seoul will take place at the Conrad Seoul Hotel from 13 to 14 March, and it is already full house for this event with 32 participating companies including 12 domestic companies.“…

… “International make-up manufacturers will be gathered in Seoul for the kick-off of MakeUp in Seoul in 2014, the BtoB trade show exclusively dedicated to the make-up professionals”…

Two days of make-up animations

The sharp increase, in a few weeks’ time in the number of pre-registered visitors is also a proof. On 13 and 14 March next, following a concept that has already proven its worth in Paris and New York, MakeUp in Seoul will host, for its first edition, top level European and Korean make-up industry players. Two intense days of work but also of fun with the help of two prestigious make-up schools…

SOOBIN ACADEMY

The SOOBIN ACADEMY is a total beauty specialist academy. The academy teaches make-up, beauty & wedding, body & art mask, fashion styling, nail art and hair design. The academy was first opened in 1989, and now has 3 branches located nationwide (Seoul, Busan and Gwangjoo).

HERA ACADEMY

The HERA ACADEMY is a make-up school, training future professional make-up artists. The academy is organized in collaboration with HERA, a cosmetic brand from Amore Pacific.