MakeUp in Seoul… two days of top conferences

16 conferences, 19 speakers, conferences and roundtables at MakeUp in Seoul will focus on “Beauty” innovation in all its forms. From Connected Beauty to 3D printers, including all the tools designed to better protect formulas, without forgetting strong demand coming from brand owners for total full service…, all the topical issues faced by the trade will be addressed. Not to be missed either, the conferences on nail polish, the one on colour trends and the growing influence of BB and CC Creams… Last year, more than 500 people attended the MakeUp in Seoul conferences on both days of the show… This year again, the Conference Room will be packed!


Beauty and New Technologies

10:00am – 10:15am: “Status Update»: An overview of key retail trends and their impact on beauty and make-up
With the participation of: Elizabeth Marcq, Visual Merchandising Trends.

10:15am – 10:30am: “What tools for what applications and toward what developments?”
With the participation of: Mr. O’Toole, co-founder of the company OTS Team – Créatif.

10:30am – 10:45am: Point of Sales Advertising and Interactive Shopping
With the participation of: Damon KENNISH – Senior Vice President LF Beauty – CEO of Imagine POS Ltd.

10:45am – 11:00am: Beauty Connected and Personal Data Protection
With the participation of: Matthieu Bourgeois, lawyer at KGA, Paris.

11:00am – 11:15am: “E Beauty”: Why is Asia a growth driver!
With the participation of: Caroline Moulin, NaO Design Trends and Isabelle Gavalda.

11:15am – 11:30am: “BirdView”, story of a Korean StartUp
With the participation of: Mr. Lee Wong, CEO of Bird View.

11:30am – 12:00pm: Round Table: Moderated by Jean-Yves Bourgeois and Charles-Emmanuel Gounod with the participation of all the speakers.

12:00pm – 12:45pm: 3D Printing, a Revolution

– Current status and impact for the packaging industry?
With the participation of: Romain Pouzol, CKAB.

– Intellectual Property: The risks?

Beauty Protected!

2:00pm – 2:45pm: Nastritex
With the participation of: Federico Mocchetti, President of Nastritex.

2:45 pm – 3:30 pm: Cushion » Compact…, Key Challenges?
With the participation of: Jean-Louis Matthiez, Director of CinqPats, Thomas Hwang, Samhwa Export Director, Gérard Perrin, Samwha Senior Consultant.

The birth of a new packaging category?
With the participation of: Jean-Louis Matthiez Director CinqPats.
– Technical challenges: Air tightness, hygiene and product restitution…
– Market overview: type of products and brands.
– Patents survey…

Key issues with airtight compacts in today’s highly competitive and innovative colour markets and making the audience familiar with the patented technologies developed to meet the challenges of the colour industry
With the participation of: Thomas Hwang, Samhwa Export Director, Gérard Perrin, Samwha Senior Consultant.

3:45 pm – 4:30 pm: Airless and Make-Up: The winning combination
With the participation of Steve Kim, Pum-Tech, Overseas Sales Team Manager, and Jean-Louis Matthiez, Director of CinqPats.

– Overview of different airless packaging categories
With the participation of: Jean-Louis Matthiez, Director of CinqPats (Intellectual property: last published patents….Innovations for a better bulk protection…Market: trends, new product launches).

Thursday 16 April 2015

10:00am -10:45am: L’Oréal’s Open Development
With the participation of: Laurent Taisne, Open Development Director, Asia Zone, L’Oréal.

10:45am – 11:30am: Full-Service, a Revolution!
Round table moderated by Jean-Yves Bourgeois and Charles-Emmanuel Gounod.
With the participation of Amaury de Menthière, Group President & Chief Executive Officer, Geka; Kian Feyzgiu, General Manager, Gotha Cosmetics; Gérard Raymond, President, LF Beauty. Thomas Weckerle, President & CEO, Weckerle Cosmetics; John Kwon, CDO & Consultant, Cosmecca Korea; Laurent Taisne, Development Director, Asia Zone, L’Oréal.

11:45am – 12:30pm: Nail Polish, a crazy market!
With the participation of Eric Wimmer, Consultant, Garance company – Sun Mi, Bae President and Sun Young Kim General Marketing Manager of Bandi, Michael Nolte from BeautyStream.

What Are the Next Trends in Nails?
With the participation of: Michael Nolte from BeautyStream.

Nail Polish Formulation Aspects
With the participation of: Eric Wimmer, Consultant, Garance company.

Bandi: A brand like no other…. the secrets a success story
With the participation of: Sun Mi, Bae President and Sun Young Kim General Marketing Manager, Bandi.


2:00pm – 3:00pm: BB Cream/CC Cream ….., a substitute to make up?
With the participation of: Florence Bernardin, Info-Inspiration.

4:15pm – 5:15pm: Colour trends, which ones?
With the participation of: Hélène Capgras, Martine Le Herpeur Conseils.