MakeUp in Seoul, your next “beauty” event in Asia on 15 & 16 April 2015

Just five months to go before the opening of the second edition of MakeUp in Seoul, which had gathered last March more than 1,800 visitors in two days at the Conrad Hotel in Seoul. The event promises to be the not-to-be-missed-event in the Asian make-up industry with an increasing number of exhibitors from both Asia and Europe. “To remain true to this concept of exclusive event, we will voluntarily limit the number of participants, explains Sandra Maguarian, Show Manager, stressing on the professional relevance of exhibitors. Like the first time, MakeUp in Seoul will be an international event, with of course, the presence of the largest Korean companies in the make-up industry but also two-thirds of companies coming from other neighbouring countries but also from faraway countries”. To note among the highlights of this second edition, a renewed partnership with the Amore Pacific Group, the participation of the Soobin Academy and a particularly tonic series of conferences with, among others, the presence of many renowned Make-up artists from Europe and the U.S.

Make-up in Korea: a fast-growing domestic and international market

Exports of Korean cosmetics in general and of make-up in particular have experienced a record growth in 2013. A result largely related to the K-Pop trend, influencing fashion and of an internationalizing lifestyle in Asian countries.

According to data from “Statistics Korea”, cosmetics exports have increased by 24.8% during the first quarter of this year over the first 2013quarter, for a value of $ 288 million. Recalling at the same time, that the cosmetics industry is an economic sector, which is sending positive signals to the Korean economy as a whole, thanks in particular to its excellent level of exports. (Source: Korea Herald).

Make-up artist: amendment of the Cosmetology Act for make-up artists in South Korea

Being aware of the economic, sociological…. and marketing strength of make-up in Korea, the South Korean government adopted an amendment of the cosmetology act to foster talented make-up artists and to encourage the make-up industry. Formerly, only the holders of the Master Hairdresser license could work as make-up artists or operate their own business. However, when the revision is implemented, from 1 July 2015, the make-up part will be overseen separately from the hairdressing business and make-up artists will be able to start their business without holding a Master Hairdresser license. Also, the creation of a national license for make-up artist is currently under discussion.