Brazil: the reasons for the rebound!

In 2015, the Brazilian market of cosmetics and perfumes was down by 8%. A drop in sales explained among others, by higher importation taxes. Yet this market offers many opportunities for development and renewed growth. According to a Research and Market report, the market should grow by 11% between 2016 and 2019. Two main factors are fuelling this recovery: Many product innovations (ingredients, formulation), and an increase in women’s income as a results of their better integration in the working world.

2016-10-01Making up in Brazil is not considered a luxury but a necessity for 65.7% of Brazilian women. Brazilian consumers are maintaining their expectations in terms of body image and beauty: 62.7% of Brazilian women responded they had high expectations regarding their physical appearance, and 49.4% of them consider cosmetic purchases as an investment, especially for their professional lives and to “age well”. (SPC Brazil).

Niche products could also boost the market:

– Men’s grooming products are experiencing an increase of 7.1%, which could remain stable or even positive by 2019. The reason for this is higher incomes and the arrival on the market of new more knowledgeable consumers and more likely to take care of their skin. (ABHIPEC)

– 53% of Brazilian people who consider themselves as black or mixed race, say they do not find a cosmetic offer suiting their specific needs. A target of 104 million potential consumers to attract with targeted products (skin, hair, body). (IBGE)

MakeUp in SaoPaulo: the place to be!

Last year the second edition of MakeUp in SaoPaulo had gathered some 1,200 visitors (80% from Brazil, the rest divided between Colombia, Argentina, Chile, Mexico). Key industry players producing in Brazil have responded once again this year to the call for this third edition which looks particularly tonic with some newcomers such as the Albéa Group, Alkos Group, Incom, Inovao, Jal Design Packaging Int’l, Louisa Oliva, Qualipac – Groupe Pochet, Texen.

All indicators show that the cosmetic sector is regaining momentum. Manufacturers are also sure of this, as evidenced by the significant investments made by companies who have built or are building new production sites in the country, such as Intercos, Fiabila, Qualipac, Fareva, etc.

As usual, the whole team of MakeUp in SaoPaulo is preparing a series of “top level” conferences. Last year, nearly 800 people had attended them over the two days of the event.


MakeUp in SaoPaulo
7 & 8 December 2016 – Centro de Convençoes Rebouças