MakeUp in SaoPaulo: 18 conferences and round tables, 30 speakers… Save the date!

spconfIn two months the 3rd edition of MakeUp in SaoPaulo will open its doors. In times of crisis in Brazil, the make-up industry is the exception. And, obviously, the famous “Lipstick effect” has full hold! Brazilian women are making up more and more! Formulation, packaging and accessory manufacturers even have trouble supplying. The significant investments made recently, for example in the lipstick area, by the Albéa Group, soon won’t suffice. The Pochet Group and its subsidiary Pochet do Brasil, one of the leaders in make-up, is investing 20 million Euros over two years in the construction of a new plant in Jundai, north of Sao Paulo. Crisis? What crisis?

The 30 speakers at the 18 conferences and round tables, programmed on 7 and 8 December at MakeUp in SaoPaulo will be there to explain why “This is the time to invest in Brazil”.

Day 1 (Wednesday December 7th)

 

1:00pm – 1:45pm: “Beauty Trends: What up for next spring/summer 2018?”
Conference by: Juliana Martins, Beauty and Personal Care Analyst at MINTEL

 

2:00pm – 2:45pm: “What’s in & What’s hot from Asia”
The recent and impactful makeup trends & products from Asia.
Conference by: Florence Bernardin, Information & Inspiration

 

3:00pm – 4:30pm: “What’s up in Nails and Make Up in Brazil?”

1. “The old, the new and the future: Make Up advertising in Brazil since 1970s”
Conference by: Gustavo Boaventura, Editor Cosmética em Foco and Gisely Spósito.
To look towards the future we must always visit the past. So in this presentation we analyze makeup advertisements in Brazil since 1970s in search of future trends in marketing approach of such products.
Our focus is to speak useful content for both marketing and R&D professionals when pointing interesting examples of how was makeup advertisement from the middle 20th century to today… and propose what we believe will be in the trends for the next years. As an example: in middle 20th century woman was shown as the perfect housewife but in 21th century the woman is independent and even nail polishers have funny naming. We also expect a colorful change in images and colorful options of products…

2. “Global Nail Trend Forecast: Upcoming Key Colors & Textures”
Conference by: Fernanda Pigatto, Brazil Trend & Marketing, BeautyStreams

3. Round Table on Nails
Moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Vincent Gallon, Brazil Beauty News with the following participants:
– Lia Paperetti, Sales Director US& Brazil, Polychromatic
– Intercos – Drop Nail
– Gustavo Boaventura, Editor Cosmética em Foco and Gisely Spósito
– Fernanda Pigatto, Brazil Trend & Marketing, BeautyStreams

 

04:45pm – 06:00pm: “Formulas: The growing importance of Minerals & Natural Ingredients in Make Up formulations”
Introduction by Dr. Luisa Oliva, Pharmacist D. MSc, R&D Technical & Marketing International Consultant: A brief introduction about trends and natural brands positioning in Brazil.
Followed by a round Table moderated by Vincent Gallon, Brazil Beauty News and Dr. Luisa Oliva, with the participation of:
– Alessandro Mendes, Director R&D, Natura
– Intercos
– Cristina Brito, Country Business Development Manager at Chromavis do Brasil – Fareva Group
– Thiago Terada, Sustainability and Corporate Affairs Manager, Beraca Ingredientes Naturais
– Cristiane de Moares, Brazilian Representative, UEBT- Union for Ethical BioTrade
– Jens Schmitt, LabPhyto ; Formulator expert in Bio and Natural MakeUp formulation

Day 2 (Thursday December 8th)

 

1:00pm – 2:00pm: “The transformation of beauty retail in Brazil: Towards an Omnichannel model?”

– Evolution in the POS
Conference by: Valeria Grossman, 100 Degrés Brazil

– Digital Beauty in Brazil
Conference by: Paola Costa, Chief marketing Officer & Luxe Division General Manager L’Oréal Brazil

– Digital sampling
Conferences by: Walteno S. B. Da Silva, LATAM Sales and Marketing Director Arcade Beauty & Daniel Almeida, ADHESPACK

 

2:00pm – 2:30pm: “The transformation of beauty retail in Brazil: What is next?”
Roundtable moderated by Vincent Gallon, Premium Beauty News with the participation of:
– Valeria Grossman, 100 Degrés Brazil
– Paola Costa, Chief marketing Officer & Luxe Division General Manager L’Oréal Brazil
– Walteno S. B. Da Silva, LATAM Sales and Marketing Director Arcade Beauty
– Daniel Almeida, ADHESPAC

 

2:45pm – 3:45pm: “What kind of packaging and applicators for a recovering industry in Brazil”
Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions.

Questions:
1) How to cope with constant cost pressure?
2) How to adapt manufacturing to the requirements of the Brazilian brands?
3) How to feed the need for constant need for innovation in Brazil?

With the participation of:
– Paola Froes, Sales & Marketing Director, Albéa Brazil
– Ludivine Dervaux, Project Manager Brazil, Cosmogen
– Flavio Unikowsky, Latin America Director, Cosmogen
– Mariana Fonseca, Sales Director Brazil & Latam, Geka Brazil
– Meire Tescer, Commercial Director, Qualipac Brazil

 

4:00pm – 4:15pm: “ABIHPEC”
Conference by : Joao Carlos Basilio da Silva, President ABIHPEC

 

4:15pm – 4:45pm: “Brazilian Market update”
By ABIHPEC

 

5:00pm – 6:30pm: “3 Ideas how to move out from the crisis in Brazil?”
During this round table, we will debate on 3 ideas:
– The Lipstick factor; How lipsticks survive or even grow in crisis time?
– Export; in a difficult domestic market, is export a good way to grow our business?
– Product Innovation; despite the crisis, how consumers continue to search for new and innovative products?

Charles-Emmanuel Gounod, Beautyworld Connexions & Vincent Gallon, Brazil Beauty News will moderate this round table with the participation of:
– Sabine Oelschlegel, Marketing Director, Weckerle Cosmetics
– Nazish Munchenbach, Director Sales & Marketing, Granado
– Fernanda Pigatto, Brazil Trend & Marketing, BeautyStreams
– Marina Kobayashi, Science and Technology Council at Abihpec-Itehpec