MakeUp in SaoPaulo: two days of debates

Reasons are many for not wanting to miss the conferences at MakeUp in SaoPaulo on 3 & 4 December next: Quality of presentations, relevance of professionals attending the roundtables… Debates that will take place precisely when all the growth indicators of the make-up industry in Brazil are “green”, as was highlighted by the excerpt from the recent Canadean study published yesterday in PremiumBeautynews. Good news, when you now that green is the dominant colour of the Brazilian flag! And, in addition, you’ll learn everything about growing markets in the world (particularly Asia, leading the way), with Florence Bernardin’s presentation on December 4 at 5:00 p.m. Not to be missed!

And the timing for MakeUp in SaoPaulo couldn’t have been any better! According to figures coming from a study delivered by Canadean and published yesterday in PremiumBeautnews, the Brazilian market of make-up will jump from 7.1 billion Brazilian reals ($ 3.2 billion) in 2013 to 13.4 ($ 5.1 billion) at the end of 2018 and this in spite of the stagnation of the rest of the economy, which has been experiencing a recession during three of the past four quarters. The Brazilian beauty and cosmetic market has therefore managed to remain dynamic. “This proves that the of make-up market in Brazil is booming – even in times of low consumer confidence and in the poorest areas of the country,” highlighted the market research company.

Also according to the Canadean study, “direct sales of products outside a brick and mortarpoint of sale remain very popular for make-up products in Brazil. Direct selling, for women is an opportunity to spend a few pleasant hours while they take time to browse the catalogue and build a friendly relationship with the brand’s local representative.”

Asia: An exemplary powerhouse!

Asian beauty routines, products, textures … are more than inspirational for the entire beauty world. Strong supporters of water-based cleansers and purification, in search of light textures they apply in layers one after another, obsessed with flawless skin and under the yoke of social pressure to achieve the ideal look, Asian women know how to combine pleasure emotion and efficiency.

Three examples show it:

– In line with the approach of traditional medicine (TCM) that focuses primarily on inner beauty, Asian cosmetics are infused with natural ingredients and the power of Nature. They try to compensate for imbalances in modern lifestyles by targeting the lack of sleep, the morning rush or a poor diet…

– In addition, to protecting the skin from signs of ageing, such as age spots, a dull complexion, a UV protection with a high SPF (i.e.,SPF 50) is a daily must, both indoors and outdoors. Pollution is a major concern and UV protections act both as a filter but also to strengthen the skin barrier function.

– Finally, hair care, from washing to styling is a daily concern, because hair colouring or perms, but also ageing or UV exposure damage the hair and scalp …, this new skin territory.

It is very interesting to note that in many ways Asian developments are very close to the expectations of women in Latin America: a clean and pure skin under a hot and humid climate, smudge proof and sweat proof formulas, products inspired from Nature, light and water-based textures, UV protection, shine-free make-up…

The aim of Florence Bernardin’s presentation will be to highlight how Asia can inspire Latin America in cosmetics…. Not to be missed!

Register now to get your free invitation