The Brazilian brand Granado, partner of the next MakeUp in SaoPaulo event

The second edition of MakeUp in SaoPaulo will welcome December next several new exhibitors, among which the companies, Adhespack, Arcade, Baralan, CentDegres, Chromavis, Cosfibel, Cosmogen, Efa Packaging, Faber-Castell Cosmetics, Fiabila, Geka, Information & Inspiration, Intercos, Mily Make-Up, Polychromatic, Qualipac, Schwan Cosmetics, SIMP, Sleever International, Strand Cosmetics, Topline and Weckerle Cosmetics.
And, for the first time, the Granado brand, also the partner of MakeUp in SaoPaulo.

granado-300Main highlight of the show, as usual, its high level of conferences – with the presence of no less than thirty five experts – around several themes, including foundation trends, but also nail polish trends, and the expectations and opportunities of Brazilian brands (see program on

Several activities will enliven the two day show, with in particular, a make-up demonstration featuring local make-up schools, on the theme of “Diversity and Brazilian nature.” It will be followed by the traditional MakeUParade.

ABIHPEC-300x100-blackFor the second consecutive year, the ABIHPEC, the association representing Brazilian beauty industries, will participate to MakeUp in SaoPaulo with a dedicated booth and will present the extent of its offer and services at a conference animated by its President Mr João Carlos Basilio da Silva, on the second day of the show.

Granado’s beauty lounge

To note that for the first time the Brazilian brand Granado, the partner of MakeUp in SaoPaulo 2015 will also present its new make-up and skincare offer in a dedicated area where visitors with have the opportunity to enjoy skincare treatments and make-up sessions.

To note that the show will take full advantage of a currently booming Brazilian make-up market, which despite a general slowdown in the country’s economy, is experiencing true growth. Brazil is taking full advantage of the famous “lipstick” effect. Brazilian woman using make-up products as a foil to the crisis.

MakeUp in SaoPaulo 2015, the make-up event in South America, not to be missed, at the Centro de Convençoes Rebouças in São Paulo.