Lets go on a trends-trip together!

An exclusive and in full immersion educational experience between MakeUp in Shanghai and MakeUp in Seoul next April

MakeUp in Shanghai will take place on April 10 and 11, 2019 followed closely and on purpose by MakeUp in Seoul on April 15 and 16, leaving us 3 exceptional days to guide you through the cosmetics in Asia.

And what we have planned is absolutely unmissable because we have planned the best inter-show program to help you understand the specificities of the Chinese and Korean markets.

In partnership with Florence Bernardin and her agency Information et Inspiration, a specialist in Asian brands and perfectly familiar with the area, MakeUp in offers a colourful programme:
• A visit of the local market from selective to mass market distribution networks
• A decoding of the trends that drive the market and the consumer behavior
• Unique opportunities to meet in-home with local consumers
• Exchanges with local influencers

More info: Contact us