MakeUp in LosAngeles: An edition of all records for Beauty Innovations!

FINALLY !

The glamourous Expert Committee has selected the 2020 MakeUp in LosAngeles products!

You will be able to discover all of them in less than a week at the Los Angeles Convention Center, at the special installation « Innovation Gallery » near the entrance.

The Innovation Tree will display the key innovations in terms of ingredients, packaging, textures and formulas according to technical, material, eco-friendly and design criterias.

And what a start for the year !

151 products were submitted by 62 of the exhibitors… the highest score since the creation of MakeUp in LosAngeles 5 years ago !

The jury has selected 39 products you will see and test at the exhibitors booth the 11&12 February. The winners’ booths will feature special Awarded MakeUp IT Products logo, so you can spot them easily.

We can’t wait to share with you the trends embodied by these innovations and show you the exhibitors’ amazing achievements! For now, here is a sneak peek of what will be presented during the show :

 

Congratulations to all the selected exhibitors for their innovativeness, and many thanks to the exhibitors who participated:

AIRCOS, ANJAC HEALTH & BEAUTY, ALBEA, ALLTA INTERNATIONAL, ANCOROTTI COSMETICS, ANISA INTERNATIONAL, APC PACKAGING, APR BEAUTY GROUP, ARCADE BEAUTY, ARTCOSMETICS, ASQUAN GROUP, B.KOLORMAKEUP & SKINCARE, BAOYU, CDG | A WWP COMPANY, CHROMAVIS FAREVA, CONFALONIERI MATITE, COSMEI, COSMETIC GROUP USA, COSMETION, COSMOGEN, CSR COSMETICS, D.LAB, ESSENTIA BEAUTY, FABER-CASTELL COSMETICS, FUSIONPKG BEAUTYLAB, GEKA, GOTHA COSMETICS, H&G CORPORATION, HCT GROUP, HNB CORPORATION, ILC, IMEI, INCA COSMETICI, INTERCOS LA, ITALCOSMETICI, ITIT COSMETICS, J∙COP (Jeong-Hun), JIA HSING GROUP, JHG (JIH HSIN GLASS), KDC/ONE, KEMAS USA, LISSON PACKAGING, LIVCER UNIT DOSES, MPLUS COSMETICS, NUCO, ORCHARD, PASCUAL COSMETIQUES, PREMI, R&D COLOR, ROBERTS BEAUTY, SCHWAN COSMETICS, SEACLIFF BEAUTY, S&J INTERNATIONAL, STB INTERNATIONAL, THAI HO GROUP, TOLY, TOP BEAUTY, TONNIE COSMETICS, TRE EFFE COSMETICS, TRENDCOLOR, VIROSPACK, WISTA AIRLESS SYSTEMS, XJ BEAUTY LIMITED.

The Millennials will also single out their 3 favorite products during a dedicated ceremony, with awards designed by Thierry de Baschmakoff.

The Ceremony will be held during the conference :
Wednesday February 12th, 2020
10:15 – 11:15 am: Innovations in makeup and skin care (packaging, formulas, accessories, full service)

A special thank you to the jury

Audrey Roulin, Beauty Department Director, NellyRodi
Charles-Emmanuel Gounod, Founder, Beautyworld Connexions
Dany Sanz, Consultant, Founder, Make Up for Ever
Florence Bernardin, Founder, Asia Cosme Lab
Jean-Claude Le Joliff, Biologist and Founder, La Cosmétothèque
Jean-Louis Mathiez, Founder, Cinqpats
Luisa Oliva, CEO, & Founder, Luisa Oliva Consulting