Once again…, choice partners for MakeUp in LosAngeles!

After the Amore Pacific Group in Seoul, then Chanel in Paris and Maybelline in New York, the MakeUp team in Los Angeles is proud to introduce its new brand partner, Lancôme. A prestigious brand whose creation dates back to 1935 and who has an impressive track record of best sellers, both in its perfume, make-up and skincare lines. We also want to thank for their renewed presence the CEW teams who have been accompanying us throughout our various events in the United States and Paris.

Founded in 1935 by the visionary pioneer, Armand Petitjean, with the wish of spreading the spirit and taste of French elegance around the world, Lancôme immediately embodied the essence of beauty.

From the “Lancômatique” Mascara to the “Idole Ultra Cushion” Foundation!

In the products range, make-up and skincare at the heart of the history of this iconic brand…, with, as early as 1936, the “Nutrix” revolution, the first ever skincare launched by Lancôme, which, with its unique repairing formula, allowed women to enjoy beauty daily. It soon became the must-have cream loved by skin and generations of women for nearly 80 years now!

In 1951 Lancôme introduced its first lip make-up line. “Clé de Coquette”, “Ménestrel” and “Longue Vue” were the first lipsticks of the “Orfévreries” line. Designed like jewellery Lancôme had created much more than a lipstick collection, the ultimate accessory of beauty that allowed women to express a new language of colour and desire. En 1967 “Lancômatique” was Lancôme’s first edition of mascara. Creating new standards of excellence, it led the way for future collections giving the world of mascara a new look of expertise. In 1992, Lancôme debuted its legendary “Rénergie” at a time when cosmetic surgery was surging. Using innovative research, “Rénergie” gave women back their youth authentically, without drastic measures. A method sincere to true beauty. With the creation of the “Hypnôse” mascara in 2004, now iconic, Lancôme’s savoir-faire not only magnified the beauty of eyes like never seen before, it allowed a woman’s look to reflect their soul. A mirror of true beauty, simple and hypnotic. In 2011, Lancôme created “Visionnaire”. A revolution for skincare that created a new niche: Advanced multi-Correcting creams, designed to suit every type of skin. Today it is the true face of anti-age in the world. And the brand has continued to innovate with amongst its most recent last launches, the “Absolu Rouge” lipstick which deeply replenishes, softens and moisturizes lips for 6 hours. A range that includes no less than thirty eight shades and three lipstick finishes. A product that protects lips against environmental damage and which comes in a sleek black case featuring an innovative click opening system. Note also the “Idole Ultra Cushion” foundation, a compact liquid foundation cushion for a longer hold, high coverage, precise application. It comes in a portable and refillable format.

Today more than ever, the brand aims to offer every woman the possibility to blossom and embrace her beauty and femininity whatever her age or skin colour.

In 130 countries!

Today the brand is present in 130 countries, with 20,000 beauty advisers in as many points of sale offering sophisticated services and iconic products to an international clientele. Lancôme successfully combines scientific expertise and an intuitive understanding of women’s needs to produce major innovations, unique and complementary between skincare, make-up and perfume ( La vie est belle, Trésor, L’Absolu Rouge, Advanced Génifique, Visionnaire, Teint Idole Ultra Wear, Grandiôse, Etc).

Lancôme affirms that happiness is the most attractive beauty. It’s a skin deep emotion, awakening every sense. Day after day, its ambition is that every woman who comes to Lancôme to be more beautiful will leave happier. The brand has chosen charismatic and fully accomplished women to be its ambassadresses: women with heart. Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong’o, Lily Collins and Taylor Hill: are all beautiful icons who love life, who are full of energy, and talent; icons every woman can relate to. Lancôme is the mirror image of these women who embody a radiant, confident and universal beauty while keeping it modern and down to earth.

Cosmetic Executive Women: 8000 members!

The Cosmetic Executive Women (CEW) who will be present at MakeUp in Los Angeles for the second year in a row is a global community of 8,000 members strong defining the future of beauty.
CEW is the pre-eminent beauty organization bringing this passionate group of professionals together – at every stage of their careers, from every facet of the industry.
CEW leads the conversation in beauty – uncovering the insights that are propelling the industry forward, giving members a competitive advantage.
CEW offers unparalleled access to industry influencers, opening doors, making connections and creating networking opportunities no one else can.
CEW recognizes achievement, inspiring the next generation who will shape the future of the industry.
CEW fuels the potential of all its members, cultivating thought leadership and the desire to achieve more.
By creating a forum of collaboration, idea exchange and growth, CEW helps its members and the industry as a whole take empowered next steps towards a more beautiful future. In everything we do, the CEW community is propelling the beauty industry forward.