MakeUp in Asia : towards new horizons

Since its creation in 2016 that happened at the same time as the K-Beauty’s development, MakeUp in Seoul has kept its promise to support companies in the make-up sector towards a promising market.

The success was obviously there from the very first edition and since then, other Asian markets expanded their reach making it essential for MakeUp in to follow the shifts and be present when and where it is relevant.

To support the development of the Asian market, which is characterized by a fast dynamic evolving from one country to another, we have chosen a permanent presence on the continent with MakeUp in Shanghai and a mobile presence with MakeUp in Asia, which we will be set up in 2021.

MakeUp in Shanghai

Always on alert to quickly identify opportunities and be present in the most promising markets for the benefit of our exhibitors, partners and visitors, the MakeUp in shows in 2020 invite you to join the key players of the industry in Los Angeles in February, Shanghai in April, Paris in June and New York in September.