Fast Beauty & Social media influence: the new paradigm transforming beauty market

How do we manage these new challenges and create best seller products? How do we transform beauty products into fashion accessories? How do we integrate the digital dimension in the marketing mix? Those are the questions that Essentia Beauty will answer during a fascinating conference in MakeUp in Shanghai on Thursday April 12th from 14:45 to 15:30.

Essentia Beauty specializes in the creation, development and manufacture of Fragrances & Cosmetics. The Company has over 20 years of experience assisting brands and retailers with innovative beauty concepts, offering very competitive delivery times and cost structures.

The conference will be led by Katia de Martino, founder and General Manager of Essentia Beauty. It will also be animated by very special guests:
– Matthieu Rochette Schneider, General Manager of Cent Degrés China
– Zhang Xiapjie, Key leader of Beauty Secret Group
– Jeff Lang, founder and General Manager of Leelan brand

Those questions are crucial for the development and communication of any brand. It is also essential to understand the challenges posed by the increasing influence of the myriad of Social Medias to put together a well thought marketing mix.

So don’t miss the opportunity to learn more about the Digital make-up universe, it’s challenges and how the digital is entirely changing the face of the make-up industry!

We look forward to seeing you there!