WEBINAR: Exploring global cultural and beauty shifts with MakeUp in™, Fashion Snoops, and Asia Cosme Lab
MakeUp in™, the only trade show 100% dedicated to the international make-up and skin-care industry, is partnering with Fashion Snoops, a global creative agency, to provide an overview of current societal trends.
Together we will discuss cultural shifts and provide insight on future product and service development based on research and analysis performed by Fashion Snoops. MakeUp in™ and Fashion Snoops will be joined by Florence Bernardin, CEO & Founder of Asia Cosme Lab, who will give her interpretation of the shifts for the Asian market.
Melissa Hago is the VP and Creative Director of Beauty at Fashion Snoops and has been in the trend forecasting industry for over 13 years.
She launched the Beauty section within Fashion Snoops in 2011 after seeing a need for specific beauty, wellness, and food focused trend forecasting. As an industry insider, she is constantly exposed to the latest innovations and trends from tradeshows and street style to runway. Hago has traveled extensively to over 50 countries, immersing herself in various global cultures and has also worked and lived in Hong Kong, Seoul, and Florence, all while continuing to lead the Beauty team at FS New York HQ.
Hago has been involved with several presentations, including the opening of CEW’s Sexual Wellness event and Fashion Snoops’ Trend Immersion tour. She has served on several industry panels, including ADF and PCD’s Plastic’s in Turmoil presentation, and Indie Beauty Expo’s The Future of Cannabis panel. Hago collaborates bi-annually with Cosmo Fragrances to create bespoke scents that speak to shifting cultural trends.
Hago is a graduate of the Fashion Institute of Technology and holds a certificate in Fashion Makeup Artistry from Makeup Designory.
CEO & Founder
ASIA COSME LAB
Florence BERNARDIN founded in 2003, Asia Cosme Lab (formally Information et Inspiration), a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics markets.
Fluent in Japanese language, she has a Marketing graduate from a French business school, 13 years of professional experience working for Kao Corporations, and a major Japanese company. Since 17 years, Florence Bernardin is General Manager of Asia Cosme Lab and is recognized as an Asian expert in the beauty industry.
The unique work and analyses provided by Florence BERNARDIN and her team focus on hunting and decoding innovative aspects in cosmetics products. She spotlights trends, innovation, evolution and influential approaches from Asia, which is now considered as the real new beauty world.