Lets go on a trends-trip together!

An exclusive and in full immersion educational experience between MakeUp in Shanghai and MakeUp in Seoul next April MakeUp in Shanghai will take place on April 10 and 11, 2019 followed closely and on purpose by MakeUp in Seoul on April 15 and 16, leaving us 3 exceptional days to guide you through the cosmetics in Asia. And what we have planned is absolutely unmissable because we have planned the best inter-show program to help you understand the specificities of the Chinese and Korean markets. In partnership with Florence Bernardin and her agency Information et Inspiration, a specialist in Asian brands and perfectly...

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MULA x LPLA unlocked – 2 shows: same place, same dates, and same vision

Since last year, MakeUp in LosAngeles and Luxe Pack Los Angeles are held jointly in February at the unusual venue that is the Barker Hangar. In 2018, more than 3.900 visitors have come the way to Santa Monica for the 2-day show. Now that a new edition is on its way, what is it to expect in 2019 from this collaboration ? I want my invitation now! What a wonderfull partnership Brands from all over the United States but also around the world answered the call: American and Canadian visitors of course, but also South American, European, Asian, Australian and even from the...

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Say Bonjour to MakeUp in Paris

It will be Louvre at first sight! If we say Beauty and Fashion, you say… ? France of course ! MakeUp in Paris' 9th edition was such a fantastic edition! For starters, you were more than 4000 to rush to the Carrousel du Louvre during the two days! A new record for us! Coming from all around the world, we have counted 1255 foreign visitors from 57 countries. And the conferences and workshops ? A huge hit with respectively 10 and 12 of them, hundreds and hundreds of you came to watch, learn and interact with our speakers. So… thank you to all of our...

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Tricks or… Trends in LosAngeles!

Boo to you from the scary MakeUp in team     Be the first to discover the new products and innovations of the make up and skin care industry with more than 100 exhibitors excited to meet you! I want my invitation now! No monsters, only experts… we promise!    ...

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Let’s MakeUp Korean style, 5 months left… the countdown is on!

Korea has been becoming THE place to be in the Asian make-up industry thanks to all the new Asian actors ! Indeed, Korea is at the forefront in all high-tech sectors and innovation is part of a culture and philosophy revolving around progress. A reputation that has largely crossed the borders of this country regularly visited by consumers and manufacturers from all over the world, the first coming from China and Japan during every weekends, the others from Europe and the United States several times a year, in their quest for the new product! The 5th edition of MakeUp in Seoul in...

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It’s registration time for MakeUp in LosAngeles

Get ready for an incredible 4th edition! I want my invitation now! We know how much you were longing to hear from us… Well, after a very successfull edition in 2018 with more than 3,900 people that made the trip to attend the two-day event simultaneously held with the Luxe Pack show, MakeUp in LosAngeles is BACK and is going to open the new year with many innovations and trends! We have handpicked for you the best of the best in Formulation, Packaging, Accessories, Contract manufacturer, Design and Ingredients. And here are the 104 exhibitors that have joined again the adventure and are dying...

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