MakeUp in ...™ | Blog : News for suppliers, brands and influencers from the make-up industry

“Cardboard” innovations and make-up “demos”!

Never seen before! What can be done with cardboard is simply incredible! On June 22nd and June 23rd, don't miss the two workshops on "Cardboard Innovations" organized from 12:00 p.m. to 12:45p.m. and from 11:00 p.m. to 11:45 p.m. at MakeUp in Paris. You will learn about everything on the surprising possibilities offered by a single over-packaging material! And with Asia setting the tone! A two day event where you will also be under the spell of a new type of animation organized by the Morgane Hilgers Academy and imagined by MakeUp in Paris for its exhibitors. An animation that...

MakeUp in Paris, two key themes not to be missed

At this eighth edition of MakeUp in Paris, workshops and conferences will follow one another at a pace never before experienced. It is true that there is no lack of topics! The first theme addressed: young people and their craving for creativity and renewal. Thanks to the BillerudKörsnas Group and its PIDA annual competition, eleven teams of students from three French universities and schools (IUT REIMS, ESEPAC and ESIReims) will be singled out on June 22 in the large conference room of the show, closing an afternoon of debates on the theme: " Challenge Conventional Packaging for a Sustainable Future". The second...

When make up gets viral

These three workshops organized on Thursday, June 22, from 4:00 p.m. to 5:45 p.m. and from 5:00 p.m. to 5:45 p.m. and on Friday June 23, from 3:00 p.m. to 3:45 p.m. by the MDKreative Company, will be led by Deborah Sinigaglia and her team. Deborah will address the following topics: - How to use the incredible resources accessible on the Web to find the latest cosmetics trends; Deborah will also explain the importance in our days to have an "e-reputation". -The importance for an influencer of the interaction with the followers, thanks to whom he will be able to constantly develop...

In three weeks at MakeUp in Paris, glass will be in the spotlights!

This is a first at the next MakeUp in Paris! The world leader in the production of glass bottles, Verescence, will organize on Thursday, June 22 from 03:00 p.m. to 3:45 p.m. a "Special Glass Innovation" Workshop dedicated to the cosmetic sector and more particularly to make-up. You will learn everything about this unique material, discovered nearly 5,000 years ago and which is constantly being improved and adapted to the requirements for protection and presentation of beauty products. Overview with Astrid Dulau-Vuillet, Verescence Marketing and Communication Director. MakeUp in...

MakeUp in Paris innovations 2017: 36 awarded companies!

Out of the 87 products competing this year at the Make-up innovation Award of MakeUp in Paris, a total of 36 were singled out. We though you would enjoy getting a sneak preview of a few products and the insights of Jury members on this exceptional edition, to discover on the Innovation Tree Products at the show, and on the stands of award-winning exhibitors. CHROMAVIS : ART RAPSODY - EXTRUDED CHALK COLLECTION The unique texture of the extruded powder developed into a fun and practical chalk shape. Rhapsodie de beauté: use this chalk collection to decorate the face, the eyes and the lips...

MakeUp in Paris workshops… Save the date and register now!

Eleven specialist workshops will be organized on these two days of MakeUp in Paris! Many exciting themes will be debated… Check for yourself! And most of all, register early by clicking here. Space is limited! Thursday, June 22 10 a.m. - 10.45 a.m.: How to create better customer experiences with less environmental impact? Complying as most as possible with environmental constraints is a daily challenge for brands. Content and container are inseparable. Everyone is accountable for his choice of ingredients, formulas, packaging and secondary packagings. This workshop organized by one of the leading European cardboard producers, the Finnish Group Metsä Board, will be...