11th Edition of MakeUp in Paris: hybrid makeup in the spotlight!

Skin care and hybrid makeup care: a flagship theme of the show A trend straight from Asia that is not to be missed! Hybrid makeup has become THE most demanded product by consumers, who want to go for multi-tasking products and no longer wish to choose between beauty and skincare. This new improved makeup with benefits and textures similar to skin care products, perfectly answers the new consumer demands. Indeed, with Millennials and Gen-Z who are ultra-aware of their impact on the planet but who also want to save time by lightening their beauty routine, brands have to think benefits more than products! MakeUp...

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Show Postponement of MAKEUP IN / LUXE PACK Shanghai 2020

Following the recent cases of pneumonia caused by the novel coronavirus (2019 nCoV) in China, the organizer of MAKE UP IN / LUXE PACK Shanghai has taken the decision to postpone the event, originally scheduled for 8th - 9th April 2020, with the new dates confirmed for 7th - 8th July 2020 at the Shanghai Exhibition Center. This decision has been made on advice and information from government and local authorities in China and consultation with partners, venue and local team. The health and safety of exhibitors, visitors and staff is of the utmost importance and the first priority for organizers. Our...

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Tomorrow at MakeUp in LosAngeles exclusively

Dear MakeUp Enthusiast, the wait is OVER! Tomorrow, MakeUp in LosAngeles is opening its doors for 2 full days of business meetings, conferences, workshops, networking and passion! Here is what awaits you the 11th and 12th February at the Los Angeles Convention Center (South Hall K - 1201 S Figueroa St, Los Angeles), from 9am to 5pm. [vc_row][vc_column width="3/4"] The latest and most advanced innovations in makeup and skincare Be the first to discover at the entrance of the show, the 39 products selected by the Innovation Tree Expert Committee. More about the exhibitors' amazing achievements. [/vc_column][vc_column width="1/4"] [/vc_column][/vc_row]   [vc_row][vc_column width="3/4"] Top-not conferences lead by international speakers Innovations, trends, brands...

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MakeUp in LosAngeles: They have something to tell you… Part 2

MakeUp in LosAngeles is tomorrow! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let's just say… It's going to be amazingly colorful! Have a look at some of their projects geared to the West coast that will leave you wanting more! Here is the 2nd episode of « Hear it from the pros » for MakeUp in LosAngeles !     We are mostly working on the big « Green Trend », trying to develop performing formulations with all the « green » lines. Our goal is always to provide...

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The skin care pros will see you next week at MakeUp in LosAngeles!

Always attentive to the market, new trends and consumer needs, MakeUp in LosAngeles will present you during the show a selection of manufacturers specialized in makeup and skin care products.   ARCADE BEAUTY « We offer several skincare sampling solutions. In terms of innovation, we offer solutions that allow mixing of two separate formulas immediately prior to application. Sampling skincare products that isolate concentrated actives and offer a freshly combined, precise dose at the time of use can seem like a difficult task. However, with Arcade Beauty's Fusion Pack and Reaction Pack, we are able to offer a fresh mixture every time. Separate...

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MakeUp in LosAngeles: An edition of all records for Beauty Innovations!

FINALLY ! The glamourous Expert Committee has selected the 2020 MakeUp in LosAngeles products! You will be able to discover all of them in less than a week at the Los Angeles Convention Center, at the special installation « Innovation Gallery » near the entrance. The Innovation Tree will display the key innovations in terms of ingredients, packaging, textures and formulas according to technical, material, eco-friendly and design criterias. And what a start for the year ! 151 products were submitted by 62 of the exhibitors… the highest score since the creation of MakeUp in LosAngeles 5 years ago ! The jury has selected 39 products...

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