So happy to have you back on our tradeshows!

The beginning of summer opens up to a bright new horizon! We are so happy to finally be able to see you again next month in Shanghai on July 7 and 8 during MakeUp in Shanghai. This is only the beginning of all our meetings with you...

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Male Beauty in Asia

Beauty is no longer a market intended for women only. In Asia, there is an intensification of male beauty on several levels. For one, men are increasingly employed to promote beauty products. They become brand ambassadors for products aimed at women and the results are quite surprising. Second, the consumption of beauty products by and for men is also experiencing a strong growth with the emergence of specific offers or brands. As part of MakeUp in Shanghai conferences, 7 & 8 July, let’s explore this topic together! Male Ambassadors Male ambassadors is a real thing in Asia and you can find countless...

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It’s Time to Re-Enchant the Beauty Business in New York !

MakeUp in NewYork is confirming its 2021 dates from 22nd to 23rd September at the River Pavilion (Javits Center). You are a beauty brand, an expert, a consultant, a trend agency, a media and any other related professional in the beauty field, make sure to pre-register on line right now. The access badge is complimentary and will give you access to the 2 days event. By visiting MakeUp in NewYork, you will find in-person, inspirations, innovations and meet your regular suppliers and new ones. See the partial list of exhibitors to date: A&H INTERNATIONAL COSMETICS new ALLTA INTERNATIONAL INC ANCOROTTI COSMETICS APC PACKAGING APR BEAUTY GROUP INC ASQUAN B.KOLORMAKEUP & SKINCARE...

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MakeUp in News: Interview with co-founder Sandra Maguarian

Interview with Sandra Maguarian, Co-founder and Director of the MakeUp in ™ brand, an international reference for tradeshows, specialized in makeup and skincare sector. Full of optimism, Sandra takes stock of the field and announces new shows. 1) Each year, these events bring together thousands of visitors and BtoB exhibitors around the world. Unfortunately, since 2020 the shows are on hold, how are you handling it? The events sector has been on hold for over a year. Nevertheless, MakeUp in Shanghai was able to take place last July in the midst of the pandemic and observed a growth of more than 20%...

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In and Out : The First Ingredients Intake

From Chinese tradition to high tech beauty, MakeUp in Shanghai, 7 & 8 July, the taylor made BtoB event pairs global offer with local demand. MakeUp in™ is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together to give life to new lines and products. When we talk about ingredients for beautiful skin in Asia, we need to take a look at in and out beauty, aka beauty supplement, a staple in Asian routine. TCM inspired : Many Traditional Chinese Medecine ingredients are famous for their skin & hair beauty benefits such as...

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MakeUp in Shanghai: New Exhibitors, New Inspirations – Part 4

A vanguard panel of suppliers from Europe and Asia combining Simplicity and Emotion, Natural and Sensory, High definition and Seduction, are taking part to the 4th MakeUp in Shanghai BtoB event. From Chinese tradition to High Tech Beauty, MakeUp in Shanghai, the tailor-made B to B event, pairs GLOBAL offer with LOCAL demand. Let's find out from them why they are exhibiting at MakeUp in Shanghai 2021, their views on the upcoming Beauty market in Asia, in particular China, and most importantly what kind of cosmetics inspirations they can bring to us! Starway 1. How do you see Asia, especially China beauty...

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