MakeUp in LosAngeles: 30 speakers …, 15 conferences …, 6 round-tables …

Time just flies! In a few weeks, MakeUp in LosAngeles will open its doors for its third edition. With thirty speakers hosting fifteen conferences and half a dozen round tables, this new edition will be up to expectations! Learn more about the new beauty entrepreneurs who have made the most recent headlines… Discover how make up brands adapt to the new digital age… What if influencers were living their last moments? What if new technologies were about to reshuffle the cards like never before? What if new textures were on the point of revolutionizing next generation formulas? What will applicators...

READ MORE

MakeUp in LosAngeles is riding the “Indie” wave

By doubling in one year, the number of exhibitors, the upcoming edition of MakeUp in LosAngeles, which will take place on 7 and 8 February 2018 at the Barker Hangar, –a new hype venue not far from the Los Angeles Airport–, is definitely positioning itself as the prime U.S. West Coast event dedicated to the makeup sector. A success linked to the fantastic wave of creations of new trendy brands, the famous "Indies", (short for Independent Brands), and their equally immediate and unexpected incredible success! Registrations to the event are open. Don't wait any longer because places are limited! When the...

READ MORE

MakeUp in NewYork, a unanimously praised success!

This seventh edition of MakeUp in NewYork was once again an opportunity to put in the spotlights the entire professional make-up sector. Both through the quality of this new exhibition center at the intersection of 5th Avenue and 37th Street, but also thanks to an exceptional level of quantity and quality visitors (more than 3,000!), and finally with conferences that attracted a large audience (more than 1,800 attendees!) during two days. As for the "Innovation Tree" and its 22 products presented on its branches, hundreds of visitors were able to appreciate at the show entrance, the level of research and...

READ MORE

MakeUp in NewYork: Mission accomplished

What comes to mind first to describe this seventh edition of MakeUp in NewYork is that it was like no others. Through the number of visitors first (more than 3100! Three hundred more than in 2016!), through the number of attendees at the conferences (more than 1,750!), thanks to an incredible location (on 5th Avenue!) and through the number of foreign visitors. The weather was fine last week in Manhattan and the bad weather predicted (which did not happen!) will not have spoiled the gathering. More than ever, MakeUp in NewYork has established itself on September 19 and 20 as the...

READ MORE

Only fifteen days to go before the kick-off of the big makeup event!

Meetings, conferences, animations…, MakeUp in NewYork will be THE U.S. East coast Beauty event of this Fall season. Over two days, some 3,000 visitors are expected, on September 19 and 20. An eagerly awaited event by Marketing, R&D and Purchasing teams of brands - large or small -, at a time when the makeup sector is certainly one of the most dynamic segment in the Beauty sphere. Not to be missed either, the Innovation Tree, featuring dozens of new products, not to mention the specially devised animations, by ChicStudios. This year, at MakeUp in NewYork, ChicStudios will offer visitors makeup applications...

READ MORE

Industrial relocation: under the pressure of “Time to Market”!

This will be one of the hot issues to be debated next September 19th from 3:30 pm to 5 pm in the Conference Room of the next MakeUp in NewYork event. Because couldn't industrial relocation be an answer to the pressure of "Time to Market"? It is therefore no coincidence if foreign companies have started investing heavily in North America in recent months. Fresh examples abound. Some of these company managers have agreed to take part to the debates. Questions are: Who benefits from this evolution? What are the issues and challenges? An enriching opportunity to exchange and confront ideas...

READ MORE