MakeUp in ...™ | Blog : News for suppliers, brands and influencers from the make-up industry

Only fifteen days to go before the kick-off of the big makeup event!

Meetings, conferences, animations…, MakeUp in NewYork will be THE U.S. East coast Beauty event of this Fall season. Over two days, some 3,000 visitors are expected, on September 19 and 20. An eagerly awaited event by Marketing, R&D and Purchasing teams of brands - large or small -, at a time when the makeup sector is certainly one of the most dynamic segment in the Beauty sphere. Not to be missed either, the Innovation Tree, featuring dozens of new products, not to mention the specially devised animations, by ChicStudios. This year, at MakeUp in NewYork, ChicStudios will offer visitors makeup applications...

Industrial relocation: under the pressure of “Time to Market”!

This will be one of the hot issues to be debated next September 19th from 3:30 pm to 5 pm in the Conference Room of the next MakeUp in NewYork event. Because couldn't industrial relocation be an answer to the pressure of "Time to Market"? It is therefore no coincidence if foreign companies have started investing heavily in North America in recent months. Fresh examples abound. Some of these company managers have agreed to take part to the debates. Questions are: Who benefits from this evolution? What are the issues and challenges? An enriching opportunity to exchange and confront ideas...

Makeup and skincare: the winning duo!

In three weeks, on September 19 and 20, the 7th edition of MakeUp in NewYork will open its doors. A great time for "Beauty" in the broad sense of the word, which will put the spotlights not only on manufacturers designers and producers of make-up formulas, as well as packaging and makeup accessory manufacturers, but also (roughly the same players) manufacturers of skincare and cosmetic formulas...

In New York in a month, the “Global Beauty” appointment!

In a month, to the day, you will get a complete overview of "Global Beauty" trends across the world. Starting with the most recent US trends and a presentation on September 19, from 10:00 am to 10:45 am by Amanda R. Gonzalez from the NPD Group. A continent where, surprisingly, in recent months the sector has been performing very well. In Europe then, where Michael Nolte, from Beautystreams will present on September 20, from 11:45 am to 12:30 pm the major 2018/2019 fashion and beauty trends. And what about Asia? A key issue, addressed also on September 20 from 01:00...

Connected Beauty: The unavoidable challenge

For its seventh edition, the MakeUp in NewYork trade show will hold a thorough conference and roundtable program on September 19 and 20 blending trends and insights from expert speakers of the industry. The two-day program will emphasize the key influences of the US market as well as international influence that shape the future of the Beauty Industry. Leading Trend Specialists, Experts and Brand representatives will cover the most exciting changes in the industry and the key challenges for the future. "We are living an exciting era for Beauty", explains Leila Rochet-Podvin, Founder of Cosmetics Inspiration & Creation who helped the...

Innovations to feast your eyes!

24 exhibitors submitted a total of 53 products at the Innovation Contest, organized as usual, at the next MakeUp in NewYork trade show. The selected products will be presented on the unavoidable "Innovation Tree", now well known to exhibitors and visitors of MakeUp In events in the world. Note that 80% of these products were designed in the first and second quarter of 2017. This means these innovations will premiere at the show for US visitors. These innovations actually epitomize all the trends observed: ultra light formulas, matte textures, metal and iridescent effects, packagings that take the shape of fun to...