Yves Saint Laurent Beauté, the partner of MakeUp in Asia in Seoul!

In the continuation of the partnership established eight months ago with the L'Oréal Group, a partnership which already resulted in the presence of Maybelline at MakeUp in NewYork and Lancôme at MakeUp in LosAngeles, it now is the turn of the Yves Saint Laurent Beauté team, which supports the development of MakeUp in Asia in Seoul, to be present next April 5 and 6 at the Conrad Hotel in Seoul, in a specially dedicated area of the show. A presence all the more justified since the brand has been performing particularly well in Asia in the past few months. Overview...

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MakeUp in Asia [Seoul], the appointment of make-up innovation

The forthcoming MakeUp in Asia, which will take place in Seoul, as always looks, very promising! At the time of Korean spring, the very best of Asian make-up industry players will are going to meet once again at the Conrad Hotel in Seoul. The call for innovation, launched a few weeks ago, as part of the event was also very successful. No less than 33 products, from exhibitors taking part to the contest, were submitted to Jury members, be it in formulas, packaging, full service or accessories. A total of twelve, five and sixteen products competed respectively in the formulation, full...

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MakeUp in Asia [Seoul]: Australia in the spotlights!

You will not want to miss an important round table, next Thursday, April 6 at 10am at the Conrad Hotel in Seoul, dedicated to the Australian make-up and skincare market. According to the survey of the Franco-Australian Chamber of Commerce and Industry, after a few years of decline, revenues in the Beauty sector are estimated to 637.8 million euros (945 million Australian dollars). A round table that will bring together several personalities among the following brands: Ere Perez Natural Cosmetics, InSkin comestics, Napoleon Perdis and Self Care Corporation. In a recent article from the PremiumBeautynews.com site, the author recalled that Australia...

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Cushion Compacts, the past and future of a success story!

[caption id="attachment_27929" align="alignright" width="300"] doc. Samwha[/caption] Cushions Compacts are a real phenomenon in the beauty industry's history and certainly every Asian woman concerned about her beauty has tried this "must-have" to, most of the time, adopt it. The Amore Pacific Group announced a few weeks ago that its cumulated sales of Cushions had reached and exceeded last year the 100 million unit mark, worldwide, since the launch of this technology nearly ten years ago. A "Success Story", which is clearly not finished, far from it! What does the future actually look like for Cushion Compacts? This topic will be debated on...

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MakeUp in …™, a new image for a refining strategy

Think Global, act locally! This well-known strategy has been suiting perfectly, the strategy of MakeUp in …™ events across the world, for the past eight years. Paris, New York, Sao Paulo, Seoul, Los Angeles… each new step will have contributed in positioning a little further this targeted and high quality winning concept – in the form of an exclusive event – in the sphere of global trade shows dedicated to the Beauty industry. But first and foremost, a human size event in a warm, friendly and bespoke atmosphere. This is exactly what suggests the new visual identity launched this year...

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China, the new make-up eldorado!

Several countries from Asia and South East Asia will be the focus of debates at the next MakeUp in Asia in Seoul. Indonesia, Australia and of course China! The Chinese make-up market is booming with – according to a recent study published by Business France using figures from Euromonitor –, growth rates of about 10%. Four conferences will help better understand how is developing the make-up industry in this huge country. Four conferences that will be hosted successively by Sharon Kwek, Senior Innovation & Insights analyst, Beauty & Personal Care at Mintel, Louis Houdart, CEO of Creative Capital, Deng Ming, General...

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