Fashion and make-up: a timeless couple!

From fashion to make-up, there is only one step. The boundary between these two universes is so tenuous that they are most often synonymous. Which universe influences the other? There is the question. The answer seems obvious: one and the other, reciprocally of course! This exhibition created by the Musée A la Carte® for MakeUp in Paris, will give visitors the possibility, during the two days of the show, to discover three key periods in the history of 20th century fashion and make-up, through a selection of garments, fashion and beauty accessories coming from the Camilli and Martin-Hattemberg Collections. The phenomenon...

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3D printing, an industrial reality in the beauty world

With a global growth of around 25% per year expected until 2020, 3D printing is impacting many markets, including the luxury market, with some new applications emerging. Yet this technology is not in its infancy since it celebrated its 30th anniversary in 2014. And while this technology therefore exists since 1984, it took its industry 20 years to generate its 1st billion dollars. But today its growth will allow reaching the 20 billion dollars mark by 2020. On Friday, June 23, from 11:15 am to 12:00 pm, don't miss the round-table themed "3D, an industrial reality in the beauty world", moderated by...

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Innovation at MakeUp in Paris, the record breaker show!

This year a total of 42 companies submitted 87 products as part of the Innovation Tree Products major competition. A record! Visitors will be delighted. Innovation will be everywhere, be it in terms of ingredients, textures, liquid or encapsulated formulas. At each MakeUp In trade show, you think you have learned enough about the subject, well no! There is always something new showing up in Seoul, Paris, New York, Sao Paulo or Los Angeles. With some 160 exhibitors, the 2017 edition of MakeUp in Paris is no exception to this rule. The make-up industrial sector is certainly one of the most...

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MakeUp in Asia in Seoul: mission accomplished

Nearly 3,000 people stormed the aisles of the Conrad Hotel in Seoul on 5 and 6 April last! An unprecedented figure on the rise (+800 visitors) compared to the previous year. All testimonies prove it, this fourth edition took place in optimum conditions. Visitors coming from all parts of Asia with, of course, many Korean brands but also Chinese, Indonesian, Thai, Australian, Japanese brands. Major world players had also made the trip. The lounge dedicated to the L'Oréal Group with its Yves Saint Laurent brand was constantly crowded with visitors and exhibitors were unanimous on the international aspect of this...

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Paris, more than ever in tune with Digital Beauty!

After the success of "Digital Beauty" at the MakeUp in Paris event in 2016, the second edition, this year, promises to be even more dynamic! Beauty is increasingly influenced by new technologies, and the entire value chain in the cosmetics industry is jumping on the bandwagon of Digital Beauty to attract even more, beauty addicts! The first morning, on 22 June will be fully dedicated to this real social phenomenon! A round table, which should on no account be missed. Among the speakers, Google teams will share the amazing insights they analyse through search terms on the web for major markets...

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“Full metal” and “Welcome on board”, new materials and trendy “touches”!

Because the make-up and skincare sector are also subjected to the increasing use of cardboard-based over packagings and packagings where metal and especially metallic looks are increasingly in vogue. Unbelievable: the sound of a luxury car door closing with a heavy and muted sound was reproduced to apply it to the cover of a compact case. When strolling in the famous streets of Seoul, It is amazing to see dozens of make-up boutiques, packed from morning to (late!) night with male and female consumers and with their window displays full of cleverly designed and inventive outer packagings with equally original...

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