The Connected Customer Through Connected Cosmetics

What does your lifestyle have to do with your skin? Everything. Bianca de la Garza Beauty understands your skin is "connected" to every organ in your body. What you eat, drink, think about, and do impacts how healthy your skin can be—and how healthy you can feel. The inner GLO translates to our outer GLO. This inspires our philosophy that we call Connected Beauty- the Future of Connected Cosmetics. Bianca de la Garza is a Mexican American beauty line founder and television personality with more than 20 years of tv experience across the globe. Bianca received an Emmy® nomination for her Royal...

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Unveiling the Color Wave 2020

A new snippet from MakeUp in's conference program:     Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives exhibitors and visitors privileged access to future information in order to anticipate consumer needs. Join the BEAUTYSTREAMS seminar for the official unveiling of the key color for 2020. Our expert will explore the significance of the color and how it can be applied to different areas of color cosmetics. Prepare yourself for the turn of a new décade!  ...

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Using Claims and Transparency to connect with consumers

  The blockchain economy is here meaning full transparency matters ! Consumers are interested in EVERYTHING about the products they are using including whether they are safe yet effective, prompting some marketers to make claims that land them unwanted FDA / FTC attention. Find out what are the claims most coveted by today's consumers, what 'buzzwords' to stay away from and how brands can thrive when all elements come seamlessly together. See the conferences program   Stay tuned for more: new products, trends, market news and innovations! See you soon at the Barker Hangar!...

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The 2019 Awarded IT Products are on their way!

Our glamourous Expert Committee has finally selected the 2019 MakeUp in LosAngeles products! But… we are going to keep the list secret until the show in February ! Don't be upset because in the meantime, here is some info to help you waiting. This year, our jury composed of Charles-Emmanuel Gounod, Florence Bernardin, Christine Chostakoff, Dany Sanz, Helene Aubier, Daniel Saclier, Guillemette Houdard, has selected 30 products out of 78 products presented to them. A concentrate of trends and innovations! Congratulations to all the selected exhibitors for their innovativeness, you'll be able to find them at the Barker Hangar on the Innovation...

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More info on the Local Color Tour!

Even more than just a trends-trip, MakeUp in is offering an exclusive and in full immersion educational experience. When From the 12th to the 14th of April 2019 (between MakeUp in Shanghai and MakeUp in Seoul). Where There are 2 proposed programs you can choose from ; one in Shanghai and one in Seoul. Why come with us The program has been built to guide you through the cosmetics in Asia, help you understand the specificities of the Chinese and Korean markets and get you as close as possible to the customers of the area. Who will be your guide Florence Bernardin's team from agency Information et Inspiration, a...

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MakeUp in is a passion to live without moderation!

You must have seen it already, MakeUp in has got a make over for Christmas and we love it! For this occasion, we asked Sandra Maguarian, Co-founder and Show Director of MakeUp in a few questions. [caption id="attachment_28442" align="alignright" width="150"] Sandra Maguarian[/caption] A colorful and eventful year has ended with a lot of challenges. How was 2018 for MakeUp in? Crazy! The word is crazy! 2018 was very positive with a successful first edition of MakeUp in Shanghai. Los Angeles, Paris, New York and Seoul editions were also acclaimed by both exhibitors and visitors as each show met their needs and expectations –...

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