MakeUp in ...™ | Blog : News for suppliers, brands and influencers from the make-up industry

From joints to a lifestyle movement: the rise of the cannabis economy

Cannabis is undergoing a massive rebrand, shedding its stoner image to become part of a chic, wellness-forward lifestyle. As the plant loses its stigma, it also loses its stereotypes. Far from its basement-dwelling connotations, cannabis today has been fully rebranded as a lifestyle product. And like most of today's lifestyle brands, it's sleek, ambitious, and increasingly appealing to demographics well beyond its roots. Come and discover the intricate details and opportunities of this new trendy product at MakeUp in NewYork, the 11&12 September at Center415. ...

Indie Brands Surprise, Delight and Push Boundaries

Whether it's new product forms, unique approaches to packaging, alternative distribution options or the search for "clean" ingredients, indie brands remind us we are only limited by our own imagination. An innovative method for caring for skin and an ingenious resource for product information, the founders invited to MakeUp in NewYork have fascinating stories to tell. The Indie category shows no signs of slowing. Looking at growth, merger & acquisition or investment level, the category continues to defy the odds. How long can this last? Join us for insights and observations with a panel of 3 indie founders from different categories with different points...

Unique & hygienic new beauty accessories as yet unseen in the market

A conference by ASQUAN & PYLOTE PYLOTE, a key player in the cleantech industrial mineral and ceramic chemistry, and ASQUAN GROUP, an up and coming technology driven company that sources, creates, produces and markets ground breaking beauty solutions, will present innovative, cleaner, safer and greener new beauty accessories to cosmetics brands and their consumers in the US market. The breakthrough innovation that both speakers will share provides natural bacterial and viral contamination protection, giving an unprecedented level of safety and hygiene as yet, unseen in the market. As you are now well aware, MakeUp in NewYork opens its doors in just over a...

Indie Beauty Brands… Spot your star supplier in September !

Beauty activity has never been so intense and new key players have been entering the market and changing all traditional methods. The rules are being reinvented every second and consumers are more and more attracted to dynamic, fun and innovative brands. Especially when these brands share their same values and insights. What fun and new brands are we talking about ? Indie Beauty Brands of course! And if you are one of them, you defnitely see yourserf in the description of this new entrepreneurship. As an important actor of the Beauty Industry, you need your business to go as fast as the...

How Societal & Lifestyle Trends are Shaping the Beauty Industry of Tomorrow

A conference by Laura Ziv, Executive Editor, BEAUTYSTREAMS Which product categories will brands need to focus on? Which ingredients, textures and claims will resonate with consumers? How will sustainability and innovation influence color trends? Discover the identities of emerging consumer tribes as we illustrate the ways in which they will create new product needs and demands. BEAUTYSTREAMS will open the conference series at MakeUp in NewYork 2019 by setting the tone for the following sessions. The Global Beauty Industry Reference, trusted by hundreds of beauty companies and corporations worldwide, explores the key lifestyle trends that will shape the evolution of the beauty...

Digital and Beauty connected : get your brand up and running !

Can we live without digital media? Can a brand launch makeup and skincare products without a strong digital strategy? Get more insight about how Digital and Beauty are connected at MakeUp in NewYork conferences. Consumers are using digital media to research, discover, and discuss products more than ever. During this session you will discover how to use technology to clarify your brand value and point of difference, to connect consumers to the product that is right for their needs, and to educate consumers on needs, tips, and techniques. Why attend? • Understand better your consumers' digital uses • Reach your targets through their favorite...