MakeUp in ...™ | Blog : News for suppliers, brands and influencers from the make-up industry

Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. We saw the digital acceleration of ecommerce during the pandemic out of necessity, with many brands looking to China’s advanced livestream shopping model to increase consumer engagement: Instagram has updated its livestream shopping...

MakeUp in Paris: Thank you for this revival edition

"The revival edition"! YOU said it! And you MADE it ! As a business hub for the industry, many of you were waiting more than ever for this edition of MakeUp in Paris. You were more than 3 150 to rush to the Carrousel du Louvre during the two days of MakeUp in Paris! Many of you have told us how happy and pleased you were to meet you again in person at MakeUp in Paris and so were we! It was so pleasing to walk through the aisles of the show and to see everyone smiling and happy to do business in...

MakeUp in Paris: Ask for the program of workshops!

MakeUp in Paris: the must-attend event of the fall to invent tomorrow's cosmetics! Looking for innovation and inspiration? Attentive to the market? Access to a great range of cosmetics industry experts, from major players to rising stars in the aisles of the show and through our program of inspiring events. We've prepared an exclusive program of workshops to help you better understand your customers' needs and their new behaviour. So what are you waiting for? Join us! Register now for the MakeUp in Paris workshops, and join us on October 20&21 at the Carrousel du Louvre. [gallery link="none" columns="2" size="full" ids="30366,30365"] Wednesday 20 October 10h30 Intense Pearls for Vegan...

MakeUp in Paris: Ask for the program (of conferences)

MakeUp in Paris, it's in one week at the Carrousel du Louvre! An intense, rich and exciting program of conferences, workshops, animations and exhibitors of choice await you. From ingredients to packaging, through trends, industrialization, sustainable development, everything you need to know about new developments in the world of beauty. Plan your visit now and select the conferences you want to attend. We look forward to welcoming you, join us on October 2021! Conferences' Program [gallery link="none" columns="2" size="large" ids="30357,30358"] Wednesday, October 20th 8:30 – 10:30 Creativity Trends & Innovation 2021: a MakeUp in Paris & CEW opening conference to benefit CEW Beauty Center MakeUp in Paris and...

MakeUp in LosAngeles is returning to its historical dates in February!

Dear MakeUp in community, You have no idea how much we have missed you, and how eager we are to gathering you again in Los Angeles. The Los Angeles Convention Center just offered us a last minute slot in February and we couldn't but take it! Originally scheduled for December 9 and 10, 2021, MakeUp in LosAngeles 2021 is rescheduled to February 23rd and 24th, 2022 at the LA Convention Center. For this 2022 edition, MakeUp in LosAngeles, will once again bring together key players in the skincare and makeup industries for 2 days to co-create and give life to new lines and products, while bringing you an in-...

Ingredients: essence of beauty

MakeUp in Paris is the must-attend fall event for innovation and inspiration in Makeup & Skincare! Considered as the essence of cosmetics creation, ingredients have a major place in a product's conception. Therefore, we naturally dedicate a special place to them in our show with a selection of essential ingredients exhibitors. Come and discover all the ingredients' secrets thanks to our workshops & animations program and give life to new ranges of products! Get inspired at MakeUp in Paris, on October 20 and 21, at the Carrousel du Louvre Discover our Ingredients exhibitors BASF COLORS & EFFECTS GMBH DAITO KASEI EUROPE KUNCAI EUROPE B.V. MAPRECOS - SUN CHEMICAL MERCK More informations Vibrate for innovation Our exhibitors are...