In 5 months and a half: The exclusive Beauty Meeting in Europe

MakeUp in Paris 2020 which will take place on June 18th and 19th at the Carrousel du Louvre will be this year again the ONLY BtoB event exclusively dedicated to makeup and skincare. You will see all the key players of the market and live the unique MakeUp in experience: latest products launched, innovations, animations, conferences and the latest global beauty trends. The best manufacturers in formulation, packaging, full-service, accessories, ingredients and design will be there to present their latest innovations and product lines. Not to be missed: Beauty activities, colourful workshops and many surprises to be discovered! 2019: a great edition   They joined the...

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Branding and re-branding: Frederic Fekkai and the challenge to stay relevant and engaging in today’s markets

For almost three decades, Frederic Fekkai has shaped the international beauty landscape. Frédéric's vision extended beyond running a salon when he realized that women spared no expense on their complexions, but the majority of haircare products were purchased at the drugstore. With a nod to prestige skincare, Frédéric decided to extend the luxury hair experience from his salon into clients' homes with a product collection. From packaging and texture to fragrance, the products have always asserted "luxury cues" for a sensorial experience. Fekkai currently operates salons in key markets including New York City, Greenwich, Dallas, and Palm Beach. Hear how his...

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Joyful Activism: Breaking the Codes of Sustainable Beauty

It is not a secret.. As the industry evolves, eco-conscious and sustainable beauty has become fundamental. However, it is critical for actors of the Beauty Industry to evolve their approach to the topic. BEAUTYSTREAMS will present during MakeUp in LosAngeles, strategic themes that challenge the norms of marketing related to sustainable beauty, from inspirational storytelling to product development implications. Don't miss this opportunity to get updates about the market, have a look on the upcoming trends and build your next business opportunities!   The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am...

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Clean Beauty – What is next?

Once a niche trend, Clean Beauty has become a mainstream phenomenon and has cascaded into all segments – from skincare to makeup – and retailers. Propelled by consumers looking for transparency and authenticity, Clean Beauty morphed into a full-on tsunami. Today 94% of consumers read the ingredient label (Preen.Me survey) and Millennials are willing to spend an average of 18% more for clean beauty products (AlixPartners survey). What is the future of Clean Beauty? How will the market evolve?   The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center, from 9am to 5pm, for...

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Sustainable Packaging and Circular Economy in Beauty Packaging

Refillable and reloadable packaging formats are gaining ground in the Beauty Industry. How are packaging suppliers gearing their R&D to address this trend? In addition to a reduced carbon footprint, what are the opportunities for luxury brands and how can these formats reinforce their premium positioning? Get all the answer to your questions during a special two-part session dedicated to Sustainable Packaging: Part 1: Sustainable Packaging and Circular Economy in Beauty Packaging Part 2: Refillable & Reloadable formats: is this the future of sustainable packaging? The MakeUp in LosAngeles team is looking forward to welcoming you February 11&12, 2020 at the Los Angeles Convention Center,...

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