Don’t miss this new Colorful Rendez-Vous!

Innovations, trends, experts… but not only! Disover the many events within the show you cannot miss with our amazing partners! MakeUp in: Where Innovations grow on a Tree! Don't miss MakeUp in LosAngeles's Innovation Tree, which spotlights key innovations in terms of ingredients, materials, textures, effects, process and uses. The Tree will display innovations selected from 78 amazing products submitted by 42 of the show's exhibitors. The innovations were carefully and methodically tested and evaluated by members of the Innovation Tree Products Expert Committee. The 8 acknowledged international experts signed out the most creative ones after a 4-hour debating session. No need to say that...

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MakeUp in Seoul: They can’t wait to meet you in April!

In exactly 3 months, we will see you all at MakeUp in Seoul, the 15th & 16th April 2019 at the Conrad Hotel! And yes… it is a long wait but fear not! We have so much news to share with you. First, the registration is open and you can ask for your invitation now. Secondly, the Local Color Tour program is ready and will be sent to you all shortly. And finally, we asked our exhibitors what new products they were planning to reveal during the show and let's just say… It's going to be amazingly colorful! Have a look at some...

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Innovations, West coast opportunities… Hear it from the pros!

  MakeUp in LosAngeles is ONLY 6 weeks from now! And to help you survive this not-so-long wait, we asked our exhibitors what new products they were planning to reveal during the show and let's just say… It's going to be amazingly colorful! Have a look at some of their projects geared to the West coast that will leave you wanting more!   STRAND COSMETICS EUROPE chooses MakeUp in LosAngeles to reassert its historic commitment to clean, green, vegan and cruelty free cosmetics. STRAND COSMETICS EUROPE will launch its new make-up collection at MakeUp in LosAngeles, in line with the specific expectations of the...

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Innovation Trees: what a harvest this year!

  2018 has been such an amazing year with you all and we cannot be more proud of all the MakeUp in exhibitors. They are the ones driving the changes in the Beauty World, dazzling us with innovative creations show after show! 5 shows have past with so many amazing novelties that have been presented on the Innovation Trees!   Stay tunned for more info and exciting news. 2019 will be full of suprises and new projects! Meet our team!...

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