Unfolding The Future of Color Cosmetics at MakeUp in NewYork

What are the big shifts tracked within makeup over the next 2-5 years? Glowing skin will continue to be at the center of consumer needs with lighter and water-based textures. Subtle makeup trends allow for the eyes to take centerstage-driving innovation in the category. Creativity will embrace virtual influencers changing the way brands reach new groups of consumers. Eco-friendly and clean brands will have an edge on the competition as consumers demand products that help them reduce waste and put the planet before profit. Be the first to apprehend these shifts, get ahold of the keys to master them and get your brand...

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All the inspiration you need for your next makeup and skincare line here !

You are looking for new ideas, inspiration or innovations to launch your dream product? We are pretty sure the MakeUp in NewYork Innovation Tree should be your next stop! The Tree is featuring key innovations in terms of ingredients, textures and formulas. The innovations selected embody the future market trends and await you to bring colors and novelties to your customers. But shh… this is just between you and us… Breaking news! The selection of the IT Products displayed on the MakeUp in NewYork Tree took place this week and 32% of the MakeUp in NewYork exhibitors presented their creations. In total, 73 new products,...

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MakeUp in Paris: An amazing 10th edition… We Louvre YOU!

[caption id="attachment_29267" align="aligncenter" width="600"] In order of appearance on the picture: Wolfram Leistner (Eisen), Aude de Livonniere (Livcer), Eric Fresnel (Sleever), Denis Richard-Orliange (Strand Cosmetics Europe), Thomas Weckerle (Weckerle Cosmetics), Estelle Miasnik (Fiabila), Mario de Luigi (B.Kolormakeup), Barbara Bauer Kropf (Schwan Cosmetics), Sandra Maguarian (MakeUp in), Enrica et Renato Ancorotti (Ancorotti Cosmetics), Tim Eaves (Quadpack), Comtesse Marie Von Faber Castell (Faber- Castell Cosmetics), Kate Kong (Shya Hsin Group).[/caption] On June 20 & 21, MakeUp in Paris celebrated its 10th edition in one of the most prestigious places in the fashion capital: the Carrousel du Louvre! An edition that started with an opening...

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Creating Your Brand’s Strategy and Product Development to Reach Gen Z & Millennial Markets

Maintaining an established presence in the beauty industry is tough, especially when it comes to meeting the expectations of Gen Z and Millennial consumers. Beauty brands large and small are held to high standards when it comes to both marketing and formulation. Learn ways to gain a much greater following of these consumer types while still preserving your brand image and unique platform, during the conference "Creating Your Brand's Strategy and Product Development to Reach Gen Z & Millennial Markets" by Courtney McKenzie Newell, CEO of Crowned Marketing & Communications, at the next MakeUp in NewYork. Why attend? • Learn various ingredient and...

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Let’s meet in 10 weeks at MakeUp in NewYork !

After an intense 8th edition with 2 full days of business and networking, MakeUp in NewYork is back and is thrilled to invite you on September 11 & 12 at the Center415, on the 5th Avenue, at the heart of Manhattan. With +110 exhibitors in formulation, packaging, full-service, accessories and design, MakeUp in NewYork 2019 will once again be the ONLY event dedicated exclusively to make-up and skincare on the East Coast. You are an established or a future brand ? A distributor ? A selling channel ? A makeup enthousiast ? Want to see all the Beauty market key players ? Heard about...

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