GRIF, in the process of increasing by 50% its production surface

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22451,22452,22453,22454,22455"] GRIF, an Italian company specializing in the design, manufacture and filling of make-up products, will be moving by the end of this year in a new production site of 3,000 sqm on the outskirts of Milan. The young firm has just celebrated its tenth anniversary. Explanations by Loredana Dattilo, owner and CEO. MakeUp in…™: Some say you fell at a young age in a large pot of make-up products! Loredana Dattilo: There is some truth in that! My father already had his own company specializing in this sector. From there on, I have continued to enrich my professional experience and...

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Louise Wittlich or the art of beauty coaching

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22436,22437,22438,22439,22440,22441"] Louise Wittlich, a German born Make-Up Artist and beauty coaching specialist has been working in Paris since 1998 as a professional make-up artist for the international press. She has also developed a consulting activity in make-up and animates workshops on make-up. But she also created “LouiseLouise” her Beauty Coaching Company. She is also behind the creation of two lines in the Cosmetics Design range of Carrefour. She will be attending the forthcoming MakeUp in Paris. Story of a performance...

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French women’s favourite selective make-up brands: their aspirational ranking

Promise Consulting Inc., a consulting and marketing research firm, specializing in the measurement of the “brand value” and one of its entities, Panel On The Web present the 8th part of their monthly barometer on the most desirable brands* in partnership with the Huffingtonpost.fr (*brands valued for their products or services but also their values, universe or their asserted cultural positions). For this eighth edition, in addition to the desirability index of French women's preferred selective make-up brands (12 retained in total), Promise Consulting Inc. and the Huffingtonpost.fr have also measured the reputation of these brands. A choice that is not...

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Livcer: an obsession with quality

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22407,22408,22409,22410,22411"] Livcer, a family business established in 1988 and run by Charles de Livonnière (printing) and his sister Aude de Livonnière (packaging), achieved last year a turnover of EUR 13 million, for a workforce of 47 people. The company focuses on two very different activities: Flexographic printing, mainly for the pharmaceutical industry and the packaging of thermoformed samples and single doses (45% of which for make-up). Recent investments to date: A whole battery of new filling systems for the dispensing, for example, with nitrogen of sophisticated products. Details are given to us by Aude de Livonnière...

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KURZ France is celebrating its fortieth anniversary!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22395,22396,22397"] Kurz, the German Group specialized in the hot stamping and cold foiling technology celebrated this month the fortieth anniversary of its French subsidiary, the largest in Europe. The opportunity for its leaders, including Walter Kurz and Peter Kurz, to invite their French customers to visit the new cutting and storage centre which was recently opened in the Paris suburbs. A new centre on a covered area of 3,500 sqm including 500 sqm of offices employing forty people, and whose main activity consists in receiving large widths of rolls of foils and to cut them at the size and...

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CHROMAVIS: one baked powder sold each 1.5 seconds!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22384,22385,22386,22387"] 120 million Euros in sales in 2012, more than 136 million expected this year, 800 people, ten plants worldwide, the Chromavis Group has become in five years one of the major players in the beauty industry in Europe and the world. Romualdo Priore, Executive Marketing Director, gives us an update on his Group. MakeUp in…™: When was Chromavis created? Romualdo Priore: The Group Chromavis was created in 2008. It is the result of the merger of two companies, Gamma Croma and Clavis, each of them established leaders in the B2B make-up sector. Since then, we have never stopped developing ourselves. This...

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