Mascara brushes: Dupont is pulling out all the stops and going upscale!

The American chemical group and world's leading supplier in fibre brushes for mascara has decided to increase its penetration on this market, on the one hand by ramping up its production in both Europe and Asia, and on the other hand by communicating on the diversity of its ranges of fibres. Two major assets in the face of increasingly intense competition from a number of other actors, small producers of standard fibres, often of Asian origin. Explanations by Sarah Perreard, Product Manager, DuPont. A market always on the rise! With it seems a strong comeback of fibre-based brushes. Sarah Perreard - Yes,...

READ MORE

MakeUp in Paris 2013: 12 conferences focusing on topical issues

On 20 and 21 June this year, visitors of MakeUp in Paris 2013 will be able to attend twelve high-level conferences in the presence of the most prominent figures of the global and European make-up industry. The conference room which can accommodate more than 100 people will be operational from morning to night. Conferences but also round-tables will enliven these two days of non-stop information. From the production of formulas including packaging and the distribution of products, the offer will be particularly broad and rich.To note, this year, a special focus on one of the countries the most advanced in...

READ MORE

Gi Picco’s: the make-up artisan

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22154,22155,22156"] It is clear that we have always proudly claimed this positioning,” insists Enrico Colombo, Commercial Director of this Italian family led company located in the suburbs of Milan and who specializes in the design and manufacture of make-up products and who will have with 48 people, produced no less than around 60 tonnes of powders during this exercise. “Our capacity enables us to produce twice as much!” insist the management.But that is not all, by no means. Gi Picco’s, it is also foundation, mascara, lipgloss, lipstick...

READ MORE

Mascara Plus: A new factory

The Italian company specialized in the production of mascara has just moved in its brand new 2,400 m2 plant located in Inzago near Milan, nothing to compare with the 600 m2 of the former plant. Cost of the operation 3 million euros. A significant investment for this young company. A new filling line which comes in addition to the first one. The total capacity of the factory depending on the number of hours of production can largely exceed 30 tonnes/month and can even be increased three times. The filling worshop now has a capacity of 75,000 pcs/day. A new dual viscosity mascara To note...

READ MORE

Prestige make-up sales skyrocket in the UK

Sales of prestige beauty products in the United Kingdom grew by 5% in 2012 compared to 2011, but make-up sales grew more than twice as fast at 11%, reveals The NPD Group in a recent report.“One of the reasons for the growth of make up could be because it is the more affordable category within overall prestige beauty. The average sales price (year-to-date in December 2012) of a product in the fragrance category is £31.79 and in skincare it’s £27.23. Make-up comes in at considerably less - £21.00,” analyses the market research firm, thus referring to the well-know “lipstick index”,...

READ MORE

MakeUp in Paris: “D-day -160”

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22108,22109,22110"] Time just flies. Only 160 days left before the opening of the fourth edition of MakeUp in Paris on 20 and 21 June next, at the Carrousel du Louvre in Paris. An edition that promises to be "consistent" in both the number of exhibitors and in new animations. Growing from 65 to 85 exhibitors MakeUp in Paris 2013 is taking a great step not only in terms of numbers of participants, but also in terms of representativeness of this global industrial sector dedicated to make-up. The vast majority of these new exhibitors are European or from around the...

READ MORE