Xia Fei Cosmetics: A leader in full service products for skin care and make-up

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22251,22252,22253,22254"] Located less than an hour’s drive from Shanghai, Xia Fei Cosmetics is probably a perfect example of what is best in China in terms of “full service” offerings for both the make-up and skin care sectors. Created in 1985, the Xia Fei Cosmetics’ manufacturing site consists of an 11,000 sqm production area. After a complete renovation and major investments in 2010, the unit, located in Shanghai Pudong New District, has become a favourite destination for international visitors. Ping Yuan, the Executive Vice President tells us more. MakeUp in ...

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Damien Dufresne, multi-talented make-up artist: «the trend, there is none !»

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22240,22241,22242"] We met Damien Dufresne, multi-talented make up artist, at the L'Oréal “Haute Coiffure Française” which took place at the Carrousel de Louvre where he has officiated as head makeup artist for over 15 years. He talk to us about his work, his passion for photography and his upcoming book . MakeUp in ...

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Asia, the new growth driver of make-up?

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22223,22224,22225,22226,22227,22228"] Current women's magazines keep trying to decipher the phenomenon of BB creams. These Blemish Balms or Blemish Bases that appeared in Korea more than 6 years ago, after certainly, originally seeing the light in Germany, have now created a real new segment on the global market. Indeed they enable to attract to the make-up of their complexion, women who were more adept of skincare and up to now reluctant to the idea of applying foundation. It is thanks to China, who loves acronyms so much that these BB creams now come in CC creams (Color Corrector or Complete care) and...

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Amorepacific wants to increase its market share in the make up niche

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22209,22210,22211,22212"] While make-up only represents to date 20% of the turnover of the AMOREPACIFIC Group, the leaders of the Korean group make no secrets of their ambitions in this beauty niche. Boosted by the tremendous success, in the past two years, of foundations the “Mist Cushion” with a very innovative patented packaging implementing a foam sponge containing a liquid formula, leaders do intend to increase this share, thanks to other forthcoming innovations, to 30% of the turnover. AMOREPACIFIC’s corporate vision “Global Total Care Provider of Beauty & Health” defines the company’s goal to become one of the world's top...

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