Mascara: how to optimize the make-up result?

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22474,22475,22476,22477"] On Friday 21 June next, from 9:15 a.m.to 10:15 a.m. at the Carrousel du Louvre will take place one of the major conferences of this 4th edition of MakeUp in Paris. Theme of the round table: “Mascara: How to optimize the make-up result?” Main initiators and participants: Ancorotti Cosmetics, GEKA and DuPont Filaments. In Europe, the mascara market could weigh 800 million euros and represent 50% of the eyes product market and about 15% of the total make-up segment. European women are over 54% to believe they could not do without their mascara, while they are only 18% to say the...

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Astor: eight launches in ten months!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22463,22464,22465"] [/vc_column_text][/vc_column][/vc_row]At a rate of eight launches in the space of ten months, and some interesting novelties, Astor, one of Coty's “flagship” make-up brands has clearly accelerated its expansion strategy on the European continent. Of German origin, number one in Spain, Astor is also about to write a new page in its history with the appointment of the international supermodel Heidi Klum as its new face and artistic consultant. Explanations by Stephen C. Mormoris, Coty Beauty Global Marketing Senior Vice President. MakeUp in…™: A few words on the brand itself and its history? Stephen C.Mormoris: Surfing on the post-war economic boom...

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GRIF, in the process of increasing by 50% its production surface

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22451,22452,22453,22454,22455"] GRIF, an Italian company specializing in the design, manufacture and filling of make-up products, will be moving by the end of this year in a new production site of 3,000 sqm on the outskirts of Milan. The young firm has just celebrated its tenth anniversary. Explanations by Loredana Dattilo, owner and CEO. MakeUp in…™: Some say you fell at a young age in a large pot of make-up products! Loredana Dattilo: There is some truth in that! My father already had his own company specializing in this sector. From there on, I have continued to enrich my professional experience and...

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Louise Wittlich or the art of beauty coaching

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22436,22437,22438,22439,22440,22441"] Louise Wittlich, a German born Make-Up Artist and beauty coaching specialist has been working in Paris since 1998 as a professional make-up artist for the international press. She has also developed a consulting activity in make-up and animates workshops on make-up. But she also created “LouiseLouise” her Beauty Coaching Company. She is also behind the creation of two lines in the Cosmetics Design range of Carrefour. She will be attending the forthcoming MakeUp in Paris. Story of a performance...

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French women’s favourite selective make-up brands: their aspirational ranking

Promise Consulting Inc., a consulting and marketing research firm, specializing in the measurement of the “brand value” and one of its entities, Panel On The Web present the 8th part of their monthly barometer on the most desirable brands* in partnership with the Huffingtonpost.fr (*brands valued for their products or services but also their values, universe or their asserted cultural positions). For this eighth edition, in addition to the desirability index of French women's preferred selective make-up brands (12 retained in total), Promise Consulting Inc. and the Huffingtonpost.fr have also measured the reputation of these brands. A choice that is not...

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