Ancorotti Cosmetics: sales of over €20 million in 2013

Some figures speak volumes in indicating the clear progression of Ancorotti Cosmetics, an Italian firm set up four years ago and named after its owner. Specialising since its inception in the manufacture of mascara, the company has recently branched out into a wider make-up range including eyeliner, eyeshadow, lip gloss and foundation. In 2009, it generated revenue of €1 million and employed about ten people. This year the figure has risen to €20 million, with a workforce of over one hundred. A true tour de force and obviously not sheer coincidence. Renato and his daughter, Enrica, possess an in-depth knowledge...

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A lot to see and experience at Schwan Cosmetics

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22784,22785"] With MakeUp In NewYork just around the corner, Schwan Cosmetics (a division of the German Schwan STABILO group), world market leader of cosmetic pencils and liquid liners, is gearing up for some exciting new product launches as well as significant investments for the upcoming year. New trends, latest innovations and a lot more will be shown and discussed at the booth. Overview with Barbara Bauer-Kropf, Sales Executive Vice President. MakeUp in…™: Let’s talk about some exciting new products. Schwan Cosmetics is the company behind “CURVE”, the new eyeliner with its ergonomic packaging, which was launched a few months ago and...

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UK: Creative Cosmetics, thriving through the crisis

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22719,22720,22721,22722,22723"] Located on the east coast of England, Creative Cosmetics has been producing make up for more than twenty five years. The company offers a full range of services, from design to manufacturing and marketing.The small enterprise (SME) specialises in the conception, manufacturing and filling of make-up and skin care products. Serving more than 30 brands both in UK and Europe, the company supplies the whole country with client brands through online sale and local distribution to pharmacies, supermarkets and spa’s etc.. Concerned with their level of reactivity and customer service, the SME “is committed to working with other SMEs...

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Foundation, a concentrate of innovations

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22632,22633,22634,22635"] With USD 20 billion of worldwide sales in 2011 and a growth rate of 5.4%, foundation appears to be a strategic product for brands. Industry experts shared their views during the 2013 edition of MakeUp in Paris.“Foundation is a true combination of expertises” said as an introduction, Dany Sanz, Artistic Director of Make Up For Ever. It is an essential product but not to visible, “once applied, its role is to remain unnoticed, when actually it is the fundamental basis to a perfect make-up,” complements Mario De Luigi, CEO of B.KOLOR makeup & skincare. The choice of a...

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Make-up, a vector of pleasure and positive emotions!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22573,22574,22575,22576,22577,22578,22579"] "Primum non nocere" (“first do no harm”!) Is the first principle to respect in make-up,” explains Dominique Bouvier, CEO, of Strand Cosmetics Europe. With its varied textures and presentations (lipstick, foundations, mascaras), make-up enables to play with both the aesthetics of the face but also the emotional responses related to self-image and one's interactions with others. Make-up provides a multidimensional response: in the affirmation of the female identity while taking care of the skin, lips and eyelashes. Explanations...

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Nail polish: Drop Nail just about to double its production

In recent months the nail polish sector has seen the arrival of a new player in the area of Crema, near Milan, the Drop Nail Company.Actually, it's been two years since the protagonists behind this initiative have been at work. “It took us some time, explains the Commercial Director Alfredo Posenato, for the production workshop of 1,500 m² to be up to our expectations and for us to be really in a position to offer our products on the market place.” A market, according to Drop Nail officials, which responds very well to their arrival among the global manufacturers. Production...

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GRIF, in the process of increasing by 50% its production surface

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22451,22452,22453,22454,22455"] GRIF, an Italian company specializing in the design, manufacture and filling of make-up products, will be moving by the end of this year in a new production site of 3,000 sqm on the outskirts of Milan. The young firm has just celebrated its tenth anniversary. Explanations by Loredana Dattilo, owner and CEO. MakeUp in…™: Some say you fell at a young age in a large pot of make-up products! Loredana Dattilo: There is some truth in that! My father already had his own company specializing in this sector. From there on, I have continued to enrich my professional experience and...

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CHROMAVIS: one baked powder sold each 1.5 seconds!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22384,22385,22386,22387"] 120 million Euros in sales in 2012, more than 136 million expected this year, 800 people, ten plants worldwide, the Chromavis Group has become in five years one of the major players in the beauty industry in Europe and the world. Romualdo Priore, Executive Marketing Director, gives us an update on his Group. MakeUp in…™: When was Chromavis created? Romualdo Priore: The Group Chromavis was created in 2008. It is the result of the merger of two companies, Gamma Croma and Clavis, each of them established leaders in the B2B make-up sector. Since then, we have never stopped developing ourselves. This...

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The Regi “phenomenon”!

A simple click on the brand new website of this Italian company, specialized in the design and manufacture of make-up formulations, www.regi.it will convince you: the sales and marketing approach of the Regi team intends to be different and original...

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B.Kolormakeup, to double its production this year

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22277,22278,22279,22280"] The Italian firm specialized in the creation and production of make-up and skincare formulas will double its production by the end of this year thanks to its installation in a new production unit in Treviglio, with a surface area of 6,000 sqm, a unit which will come in addition to the existing two sites, one of which – the company's headquarters, located in Treviglio, is also benefiting from a 7,000 sqm expansion. “In this new unit, says Mario de Luigi, the CEO, part of the production will be transferred of course along with the filling and packaging activities.” A...

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