Brush innovations: the plus of design

Dynamic, manufacturers of accessories offer brushes with an always more ingenious and bold design to facilitate the application of increasingly liquid powders and formulas but also to meet demands for a precise and sophisticated make-up, close to sculpture. From intuition...

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Brushes: Asadal Beauty proposes two-, three- and four- in-one applicators!

The Korean firm Asadal Beauty has been grabbing all the attention for the past few months with its line of brushes, presented in two-, three- or four-in-one sets. The company created in 1985 as a subsidiary of the Yongsan Brush Company belongs to the same owners, whose factory is located in Hebei, China and which now sells worldwide, some eight hundred thousand brushes per year, mostly in the United States (35%), Russia (25%) and Europe for the remainder. The main characteristic of Asadal Beauty, which employs in total, including the Shenzhen factory, some 150 employees, is that it sells directly...

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PENNELLI FARO: Italian Brushes in the World

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23682,23683,23684,23685"] The Italian company specialized in manufacturing brushes for the make-up industry has managed to develop a genuine reputation in terms of innovation. But don’t be mistaken, "innovation, certainly, but remaining always focused on the company philosophy," explained its owner and CEO since 1991, Sara Zanafredi, "namely through a constant premium given to quality and efficiency." Located sixty kilometers south of Milan, in Casalmaggiore, the firm currently employs 30 people and has a turnover of about 4 million euros. More than 2 million "made in Italy" brushes come out every year from its workshops. Explanations...

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Raphael or the cult of the “unique brush”!

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23660,23661"] [/vc_column_text][/vc_column][/vc_row]A manufacturer of fine brushes since 1793, Raphael, the still family owned French firm, whose headquarters and main production unit are located in Saint-Brieuc, Brittany, succeeded during the last sixty years, in collaboration with make-up artists, in becoming one of the key suppliers of major international make-up brands. The company employs around 160 people in France and approximately 460 people in its plant based in Mauritius since 1975. It will achieve this year a total turnover of 30 million euros. One credo “tradition, quality and innovation.” In terms of future investments, the expansion by 2016 of its production...

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Daniel Zahn, Zahn Pinsel: “a 20% annual growth in cosmetics!”

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23640,23641,23642,23643"] Daniel Zahn, CEO and owner in the 4th generation of this family business bearing the same name, has every good reason of being satisfied. His company headquartered in Bechhofen just an hour's drive from Nuremberg, with a staff of 75 people, will achieve this year more than 5.2 million euros in sales. Eight million brushes of all sorts left its workshops. Main source of satisfaction, its penetration rate in the cosmetic niche, which still only accounts for 19% of its sales but which will have increased again by more than 20% this year over the previous year. Better...

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Brushes: Sothys chooses Cosmogen

Sothys revealed early February its new vision of colour through a brand new offering "The essence of make-up." The brand entrusted the development of its new brushes to COSMOGEN. The professional set includes 7 brushes. Each has been designed for a specific application, in response to high-level brand requirements. Tuft shapes, hair quality and the pouch coming with each reference, have been designed to provide a memorable and flawless application to SOTHYS’s clients. Specifications were as follows: - Powder brush: for compact powders - Natural Hair - Foundation brush: for a uniform application - 2 tone Nylon Hair - Blush brush: beveled shape for...

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The oldest brush in France gets a facelift

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23471,23472,23473"] "The market has changed considerably in recent years," explains Pascal Goossens, Commercial Director of the Raphaël company. "To meet an ever more complex demand, we modified our standard range."Indeed, brushes are becoming increasingly popular and just like professional make-up artists, women want to take advantage of the same technicality, with different brushes for each step in the beauty routine. Brands must therefore respond to this growing demand and enrich their range of brushes. While leading international brands have the means to invest in the development of specific products, mid size brands need to have access to "stock" products to...

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Make-up powder puffs: EasyPowder, the Korean company offers more

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="23167,23168,23169,23170"] One of the leading Korean manufacturers of make-up powder puffs and sponges, the EasyPowder Company, part of the Daehyun Cosmetic Goup, is marketing a very cleverly devised product.It is a powder puff with the inside containing either a powder or a liquid product (loose powder, mineral powder, foundation, BB Cream, CC Cream, blush, baby powder etc.). Before use, you simply need to bend it two or three times to release some of the product contained inside. Therefore, the puff will only deliver on the skin the desired amount at the time of application and keep the rest of...

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Make-up brushes have become more specialized and diversify the usages

[vc_row][vc_column][vc_column_text] [gallery link="file" ids="22877,22878,22879,22880,22881,22882,22883,22884,22885"] With the democratization of make-up techniques through a constant access to new gestures and tutorials delivered by specialists, including smartphone applications and tablets, brushes are enjoying a real boom in the beauty industry. Women want to have a flawless and professional make-up application. The brush becomes the indispensable make-up tool. “According to experts in the field, 50% of a good make-up comes from the products used, and 50% from the applicator,” underlined Mariangela Porpora from Pennellifaro (). With the growing complexity and diversity of formulas, brushes had to adapt. Some formulas are creamy, others are drier and more volatile,...

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